Social media is definitely on the ascension and small businesses must take note if they are to survive and thrive in a new global marketplace. But sometimes getting a handle on such a new and diverse field can take some time. Here at Small Business Trends, we’d like to lend a helping hand. Enjoy the roundup below, a sort of social media soiree, and feel free to leave your own comments. We love to hear from you.
Taking a good look at social media. Check out this overview of social media and its uses for your small business. You may be surprised that more of these suggestions don’t have to do with pitching your product or service. Turns out this is a very small part of what effective social media is about. The rest? Read on. The Bad Blogger
New study shows limits to content sharing. As we said in a post earlier this week, it may not be time to give up your blog or other traditional Website just yet to jump on the social media bandwagon. It turns out that while use of these social networking sites may be huge, they still account for a surprisingly small amount of content sharing. PC World
Social media and the customer community. Columnist and small business advocate Jim Blasingame is not the first to suggest that social media as a tool for business is here to stay. But he may be way out front in his precise predictions about the basic form social media will take in most businesses of the future. In the end, Jim says, it will be all about the customers. Big surprise! Forbes
How social is changing the meaning of success. If you don’t know how the measure of expectation from your customers has changed online in the last few years, just look around. The new Facebook and Twitter dominated Web demands social components in everything you do and more personalized attention in the ever greater clamor for customer attention. iMedia Connection
Ruining your reputation online. While social media can have many positive impacts online, it can also have some negative ones. See, as exhibit A, some of the unfortunate lapses leading to huge PR disasters recently. In addition to a social media strategy, be sure you have policies in place to protect against the worst of these. Patch
What Obama can teach us all about social marketing. The President of the United States has a product of his own to promote via social networking sites like Facebook: his policies and agenda ahead of November elections and what could be a challenging 2012 Presidential re-election bid. What can small business learn from the political arena? IT Wire
Small business strikes back. You may have heard that social media can create problems for your business as well as solutions. After all, today an irate customer can get on their favorite social media channel and start whacking away at your brand with little resistance. Fortunately, as this post shows, social media is not a one way street. Agent Genius
The future of marketing is social amd mobile. Or so says a major researcher advising marketers to cut back on one way advertising in traditional media (television, radio, newspapers) and amp up their efforts in social media and mobile marketing. The trend has been coming for quite some time. Online Media Daily
Facebook still king of social. Even if, as we noted earlier, data shows less sharing than might at first have been expected over social media channels, one site in particular still stands above the rest. You may spread your social media presence out over numerous platform to catch as wide an audience as possible, but don’t forget FB. vatornews
Your customers don’t want to engage. It’s something we’ve heard over and over again. Create a Web presence for your business with Facebook or other social media and your customers will drop by, join and start spreading the word. Not so, says a recent study suggesting that customers actually don’t like brands on social media. What does the future hold? Blogging Innovation
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