Does your small business use Twitter? Well, whether you market celery or software, it’s probably a good idea to stake a claim in the microblogging space. Enjoy the tips and trends below and retweet this resource if you get the chance.
Twitter is about communication. OK, marketing too at times, but the key to understanding how to use social media channels so they work for your business is to be sure you’re using the right tool for the right job. Take the way Rakuten Inc. decided to communicate displeasure with the Japanese Business Federation, Keidanren. We’re not suggestion you shoot from the hip. Remember the gravity of what you say, but let your Twitter feed be your voice. WSJ
Making microblogging work. Just like any other business tool, Twitter works best when used in the right way. If Twitter isn’t working for your small business, maybe it’s because you don’t have a clear idea in mind of what you want to accomplish with it. Here’s Jason Kienbaum with more. Business Done Now
Things you definitely shouldn’t do. Though many of the worst things you can do in the Twitter universe are matters of degree, the fact is that bad actors can and do have their accounts suspended. Don’t let this happen to you. Used correctly, Twitter can be a powerful resource for your business. Here are some tips to keep you on the straight and narrow. Ray Vellest
Avoiding the antisocial brand. The real reason that good behavior is so necessary on Twitter, and really on every other social media site, is not the threat that your account will be shut down, though this is always a possibility. It is the fact that if your social media campaign is nothing more than a traditional marketing effort in new digital trappings, your audience will spot it in no time. You can guess the results. Fast Company
Is Twitter’s impact for real? You might think, reading the title of Roisin Bell’s post, that she’s not a big fan of the platform. In fact, Roisin’s only point is that measuring and quantifying the affect of any tool upon your business remains first priority. Can you measure the affect of Twitter on your business? Is it worth your effort? Tweak Your Biz
Twitter vs. Facebook. Like other classic rivalries, this one probably has devoted fans on both sides…and plenty undecided. But, truth be told, both social media giants have their benefits and very different audiences. Read the post at the link above and then share your opinion. We’d really like to hear what you think in the comment section below. Technshare
Five tips for getting followed. In the outside world, stalking is a crime, but on Twitter, getting followed is what it’s all about. Check out these 5 tips that should have a flock of people way too interested in your every tweet. 🙂 Don’t say we didn’t warn you! If you’ve worked out your strategy, it’s time to get started. Remember to target the followers that can be most helpful to your business. Ray Vellest
Twitter boosts international sales. This survey shows that social media, the big three at least, are having a positive impact on sales internationally. The other two big social media sites, Facebook and LinkedIn, are also part of the equation. Check out the survey to learn about how Twitter and other social media services could be improving your bottom line today. eWeek.com
Even chambers harness the power of Twitter. Even more traditional business organizations are seeing the value of Twitter as a networking tool. Here’s a story about a local chamber that decided to theme an entire business expo around the microblogging platform. How can you use Twitter to build relationships in your organizations and communities. Las Vegas Review-Journal
Why businesses without Twitter are conspicuous. If your businesses doesn’t use Twitter, Facebook or other social media marketing, you may stand out in a way you didn’t intend. Customers today expect a place on the social Web. If your competitors have a presence and you don’t, who do you think your customers will be buying from? louisville.com
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I will mention this post to the participants at my Twitter 40+(100=140) workshop I had on June 16.
Great points for utilizing twitter. It’s also important to monitor the chatter across social media accounts like twitter and respond to both negative and positive comments about your business.
Small Business Owners can utilize a tool like chatmeter for free to do just that.