Seattle (PRESS RELEASE – June 28, 2011) – iContact Corp., a leading email marketing and social media marketing company, will be speaking today at the Online Marketing Summit (OMS) in Seattle. The presentation by Andrew Penchuk, director of account management, titled, “Social DIDN’T Kill the Email Star: How Email + Social = Better Engagement,” will offer best practices for creating a cohesive email and social media marketing strategy. This is the second of iContact’s six appearances in the OMS Regional and National Tour.
“As social media usage experiences explosive consumer growth, it is beginning to play a more critical role in our customers’ integrated online marketing campaign,” said Jeff Revoy, iContact’s chief marketing and product officer. “Given iContact’s extensive experience in email marketing and social media marketing, we welcome the opportunity at the OMS to share our knowledge in helping small and medium businesses succeed and grow.”
One of the primary benefits of blending social media with email marketing is to create a two-way conversation between your business and your customers, as well as to expand your reach to other target audiences. According to MarketingSherpa’s “Email Marketing Benchmark Survey” (2010), 80 percent of marketers say that social sharing “extends the reach of email content to new markets” and “increases brand reputation and awareness”(78 percent).
An effective integrated campaign offers unique benefits to followers, which will encourage them not only to share the message, but also to participate in the conversation. Considering the average budget spent on social media increased from 9 percent in 2009 to 17 percent in 2011 (Hubspot’s 2011 State of Inbound Marketing), it is important to measure results to learn what works best and to ensure the success of future campaigns.
About the Online Marketing Summit (OMS)
The Online Marketing Summit is truly unique from any other conference. There are no salesmen, no exhibitors/booths and no pitching allowed. This educational environment facilitates incredible learning, networking and collaboration opportunities amongst like-minded marketing peers. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing. More than 10,000 marketers have learned, collaborated and networked at OMS events over the last few years. For more information, visit www.onlinemarketingsummit.com.
iContact is a purpose-driven company based in Raleigh, NC, working to make email marketing and social marketing easy so that small and midsized companies and causes can grow and succeed. Founded in 2003, iContact has more than 300 employees and more than 700,000 users of its leading email marketing software. iContact also provides the event marketing platform Ettend. As a B Corporation, iContact utilizes the 4-1s Corporate Social Responsibility Model, donating 1% of payroll, 1% of employee time to community volunteering, 1% of equity, and 1% of product to its local and global community as part of its social mission. iContact works hard to maintain a fun, creative, energetic, challenging, and community-oriented company culture.