Trackur Adds Analytics To Social Monitoring

Affordable social media monitoring just got a whole lot more powerful with the launch of Trackur 3.OMG. Clever name, right? We know, but at least this time there’s something worth SMB owners getting excited about.

If you’re not already familiar with Trackur, you may want to read our 2009 interview with Trackur founder Andy Beal. What Trackur does is offer powerful social media monitoring metrics without a heavy price tag. Trackur keeps it simple and instead of reporting on EVERYTHING and going crazy with bells and whistles, they focus on what businesses actually want to track. The result is metrics anyone can benefit from at a price that won’t hurt your business.

But none of that is new.

What is new is that yesterday Trackur announced its new 3.OMG update which completes the social media pie by adding an analytics component called Trackur Insights. With Trackur Insights, small business owners will be able to see:

  • New Social Results
  • Results Velocity
  • Result Sources
  • Most Active Searches
  • Most Velocity Changes
  • Discovered Keywords
  • Trending Charts
  • And more!

And they’ll get it all in an easy-to-understand dashboard.

What struck me about the features list of Trackur Insight is how it really hones in on the information that
will most serve small business owners, without too much fluff. For example, I’m always encouraging small business owners to pay attention to not only the number of mentions they’re receiving but WHERE those mentions are coming from. Taking a look at where people are talking about you is really valuable in helping SMBs find new satellite communities to become part of or for identifying new blogs and forums that should be on their radar.

Similarly, looking at Velocity Changes can help you resolve potential online reputation management issues before they blow up in the search results by making you immediately aware of increased conversations brewing. This is the stuff that really matters in social media monitoring and Trackur delivers it directly to you.

As a small business owner, I can’t stress enough how important it is for you and your business to develop a presence in social media. And part of establishing that presence means monitoring it – both to find new opportunities and for quick problem resolution. Trackur is a cost-effective way to help you manage both.

Worth noting is that even though Trackur has just added Trackur Insight to its plans, they have NOT increased their prices. Anyone with a Plus, Premium or Ultimate Plan can take advantage of the newly-added analytics. The Basic place doesn’t include analytics because, according to Trackur, there’s not enough information to pull from. However, at $88, the Plus Plan + Analytics is a pretty good price point for most SMBs.


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

6 Reactions
  1. Thanks Lisa, we’re pretty excited about 3.OMG!

    Andy Beal
    CEO, Trackur

  2. Darren J Deverux | Small Business Marketing

    An interesting service indeed. Has anybody else used Trackur for their social media services? What was your experience with it?