I’ve recently been thinking of the type of businesses we create. Are they setting us free? Or are they simply keeping us too busy, too tired and too disconnected from the most important relationships in our lives?
Below are three things I came up with that small businesses can do to celebrate independence – because it’s never to late to set yourself free.
1. Take a Day Off
Disconnect from business and have some fun. Even if you love your work, take a break and come back to it. I bet (I hope) there are people who want to see you.
Take a random day and change the flow of things. Besides, ideas on how to fix what’s broken and how to move forward just may come from those down moments—down from work and up into the rest of life. I’m just saying, take care of the other side of your life too, and I’m taking my own advice.
2. Launch a New Marketing Campaign
After you take that break, then take a class. But be sure to follow your lesson up with quick execution within at least 10 days of your training. It’s all too easy to hear good advice, meditate on it, then never use it.
So challenge yourself to take quick action, because effective marketing can give your business wings as in marketing also brings the freedom to reach more people in more creative and effective ways.
3. Mix It Up and Try a Different Serve
Do what others in your industry will not do, and choose to do it consistently. Don’t wait for some survey to track a trend; instead, create the trend in your area. You can become the conversation, just by serving your clients in a different way. Maybe you are the company that knows your customers by name. Maybe you have an annual back-to-school shopping giveaway. Maybe you teach a summer business class for teens. Make waves by being different.
As Bonnie Raitt says, “Give them something to talk about” by taking better care of your relationship with your customers.
So what are your suggestions for business freedom and what strategies do you employ to celebrate independence?