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PR Newswire Launches Online Content Distribution Platform for Small Businesses

New York (PRESS RELEASE – July 8, 2011) — PR Newswire, the global leader of innovative marketing and communication solutions, recently announced the launch of iReach, a self-service, online distribution platform that offers small businesses a cost-efficient way to share their content with key audiences and significantly boost their presence online.

The intuitive platform reaches many of the largest and most influential online sites and offers multiple distribution options, enabling users to also increase visibility in search engines such as Google, Yahoo! and Bing, and on many of the largest social media networks such as Twitter, Facebook, and LinkedIn.  By leveraging PR Newswire’s industry leading online distribution network, users can increase online engagement, grow brand awareness and generate new leads.

In today’s “Age of Engagement,” a press release is much more than just a tool used by PR professionals to garner media attention for a major announcement.  By distributing a highly-optimized piece of relevant content, from product launches and promotional offers to thought leadership pieces and event invitations through the multiple channels of the online media landscape, users can efficiently cultivate a robust audience and appeal directly to potential customers – ultimately driving business growth.

“We developed iReach to be a budget-friendly vehicle for small businesses to deliver their important messages and raise their online profiles, while taking advantage of an unparalleled iReach syndication network of more than 1500 web sites,” said Dan Hennes, Vice President, Products, PR Newswire.  “iReach’s distribution network is a subset of PR Newswire’s total online distribution.  Our traditional newsline offerings remain the leading, most trusted means of distribution when looking to also capture major media attention.”

Hennes continued, “iReach is a perfect complement to our traditional online and offline news offerings.  Unlike a press release through our traditional online and offline network, a release sent through iReach is not about pick up in the media or on key Finance or other sites; instead, it enables small businesses to level the playing field and drive traffic through online search and optimization.”

Not only is PR Newswire’s iReach distribution network significantly larger than its competitors’, but according to a recent PostRank study, press releases distributed through PR Newswire’s online network are more than twice as likely to be shared through social channels than if distributed through similar competing services.  Furthermore, iReach delivers higher SEO visibility than any online press release distribution provider.  Regardless of the distribution selected, iReach helps build powerful backlinks to a company’s web site and also hosts all releases on PRNewswire.com, giving them a keyword-rich permanent URL to drive additional site traffic and achieve higher search engine ranking.

iReach is part of PR Newswire’s continued effort to empower small businesses to cost-effectively utilize the most powerful marketing and communications tools.  PR Newswire’s newly enhanced PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.

About PR Newswire

PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.


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