Manage Your Social Media Efforts: Review of Postling

Social media is powerful for marketing and creating engagement. For many of us, we go from one account to another, managing the flow of tweets, status updates, Facebook likes and more. Managing your social media efforts is no easy task. Quite recently, I’ve heard from many of you that you want to know about tools you can use to help you control your social media marketing time.

Postling is a social media management tool that lets you view and control your accounts from one single interface. If you’ve stayed away from social media because you don’t know how you’d keep it from taking over your life, then Postling is worth a serious look.

The service lets you add your major social media accounts quickly and easily (image below). After you have added your different accounts, you can see them from a one-page dashboard.  More importantly, you can post to those same accounts from one location. As you can see in the image below, you have four ways to “post an update,” any of which will open up a simple status form and let you click which social accounts you want to update. If you manage multiple brands or accounts, you can easily manage those, too.

What I really liked:

• The biggest benefit of Postling is being able to reply to Twitter, Facebook and blog comments from one location.  I live in my email inbox, and the Postling premium plans let you manage your Facebook, Twitter, blogs, YouTube and Flickr accounts with an email reply. That’s cool.
  

• The most powerful aspect of Postling is the ability to get near-instant updates when someone reviews or comments about your brand on Yelp or Citysearch. I’ve always seen a delay in my Google Alerts results, but Postling has tied into the two major review sites so you can get notified right away. Depending on your business, that can be important for customer relations.

What I’d like to see:

• I started to say that I’d like to be able to publish to my own blog, not ones hosted at other sources, but then I figured out it actually is possible. It took a simple click on XML-RPC to make the blog hosted on my own server accessible to Postling.

• So, to be really picky, I’d like to see some analytics capability in the free version. However, these folks have to make a living too, and for only $9/month you can get analytics.

When reviewing a product, I can usually find something that really needs improvement, but not this time. If you’re looking for a way to maximize your social media time, Postling is pretty powerful. More so, it makes managing your social media efforts a breeze, which means you’re more likely to engage with customers and prospects and grow your company.

Learn more about Postling.

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