Let’s face it, a bad sales graph offers infinitely more comic opportunities than a good sales graph. There’s figuring out who’s to blame, what might have caused it, possible punishments . . . success is much harder, but a phrase like “sales are through the roof” is too hard to resist.
My initial take was to find a company or product for which sales going through a roof would be bad news. Maybe a roofer would have to redo previous work? Confusing. A sales manager who was afraid of heights? Meh.
But when I backed up and looked for an industry that quite literally had a product that went through a roof, I knew I had a good take on good sales.