Let’s face it, a bad sales graph offers infinitely more comic opportunities than a good sales graph. There’s figuring out who’s to blame, what might have caused it, possible punishments . . . success is much harder, but a phrase like “sales are through the roof” is too hard to resist.
My initial take was to find a company or product for which sales going through a roof would be bad news. Maybe a roofer would have to redo previous work? Confusing. A sales manager who was afraid of heights? Meh.
But when I backed up and looked for an industry that quite literally had a product that went through a roof, I knew I had a good take on good sales.
Martin Lindeskog
Mark, Very funny cartoon! Reach for the stars! 🙂
Rob Carpenter
Actually, a new company with sales through the roof could falter in meeting their orders, tarnish their brand and reduce future demand. Check out my site for other potential new business pitfalls to avoid.