Do You See a Summertime Slump in Your Small Business?

For a lot of businesses, or so I thought, summer means slower days and less work. Blame it on the kids being out of school or people taking more vacations. I know a lot of my mom blog and mompreneur work-at-home friends usually have slow summers, due to the kids being out of school (I’m glad my son is in year-round school and is out for just six weeks!)

But the statistics prove otherwise. Manta, an online community for promoting and connecting small business, polled more than 1,000 small business owners about their business during the summer months. I found the results a bit surprising.  A whopping 85 percent of the small businesses surveyed said they do not experience a slump in productivity due to increases in employee vacation time in the summer. And nearly three in four small businesses keep the same schedule through the year with no changes during the summer months.

Summertime Slump

I’m sure this varies, depending on your industry. And like I said, I believe work-from-home business owners see more of a slump (sometimes self-imposed) than those who make arrangements for their kids to be elsewhere in the summer.

It’s been a few years since I had a summer slump, but I tried to use the time to work on things I didn’t have time to work on during any other part of the year, like:

  • Reviewing my marketing plan and making changes
  • Organizing my office
  • Taking a vacation
  • Reassessing my website and marketing and making changes
  • Writing! Summer is a great time to write an ebook, book or whitepaper if you have slow days.

If you do have a slump and need to keep building sales, use the summer to find new networking groups and conferences in your town. Schedule coffee or lunch dates with new contacts, and work to build relationships online and off.  Summer is also a great time to plan your promotions for the rest of the year. I usually find myself waiting until a few weeks before a holiday or event, with no preparation. Use the summer to get organized!

What’s your story? Slump or steady sales? How do you fill your time during down periods? Do you take off and head for the golf course, or do you use this time to grow your business?


Susan Payton Susan Payton is the Communications Manager for the Small Business Trends Awards programs. She is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management and press releases. She is also the Founder of How to Create a Press Release, a free resource for business owners who want to generate their own PR.

5 Reactions
  1. My birthday is in August so I use that time to review my year to date, reset goals and push hard through the end of the year.

  2. No major summer slump here.

    Lots of learning going on, though.

    Lots of it right here.

    (On Small Business Trends.)

    The Franchise King®

  3. When I was in the retail sector I found nearly all my trade was summer trade. Staff were having time off constantly due to holidays so finding cover staff was always a headache for me. There are not many people who want to have a winter holiday just like me.

  4. Like your ideas on getting out of slump. It is surprising that small businesses do not experience a slump in the summer due to vacations of employees and customers.

    However, summer people seem to be less stressed out than during the holidays. In my business everyone seems to slow done Nov/Dec

  5. @Tina–
    It surprised me too. And yes, Nov/Dec is hugely slow for most of us not in retail!

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