VerticalResponse Partners With Startup Weekend to Mentor Entrepreneurs

San Francisco (PRESS RELEASE – July 22, 2011) – VerticalResponse Inc., a leading provider of self-service email marketing, online survey, social media and direct mail marketing solutions for small businesses, has partnered with non-profit Startup Weekend to help arm entrepreneurs with the marketing technologies and advice needed to launch their ideas.

Startup Weekend is a global community and series of events fostered by technology-minded entrepreneurs, business mentors and influential movers and shakers. Each Startup Weekend event provides entrepreneurs a hands-on opportunity to see if their startup ideas are viable; they pitch their ideas, form teams, develop product prototypes, present to a panel of judges, get feedback and declare one standout idea – all within 54 hours. Startup Weekends are planned in multiple cities in more than 65 countries nearly every weekend.

“As an entrepreneur myself who launched VerticalResponse and grew it into a profitable business that’s now going 10 years strong, I know firsthand how important it is to have the right resources and support to help bring your ideas to life,” said VerticalResponse CEO Janine Popick. “Partnering with Startup Weekend and helping today’s generation of entrepreneurs around the world are a natural fit for us.”

VerticalResponse will be present at several Startup Weekend events as an on-site mentor. VerticalResponse representatives will be on hand to help participants refine their presentations, advise on any developer questions or issues, and integrate custom email marketing and/or online survey functionality into their product prototype. Participants who integrate VerticalResponse into their final product prototype will receive a free VerticalResponse email partner account, valued at US$2,000.

Additionally, VerticalResponse will offer teams at every Startup Weekend 1,000 free email credits, with the winner receiving 10,000 credits.

“Startup Weekend is driven by its community supporters and we are proud to partner with VerticalResponse to help not only bring Startup Weekend to more communities to the world, but to also connect them with a valuable service from a great community supporter,” said Startup Weekend co-founder and CEO Marc Nager.

VerticalResponse will be at the Chicago Startup Weekend, to be held July 22-24, 2011.

About VerticalResponse

VerticalResponse Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses and non-profit organizations to easily create, share and analyze their own marketing campaigns. Users can benefit from a wide variety of features including more than 700 free email marketing templates in a variety of categories; the ability to share their content over several social media networks; and tracking on everything from email marketing to social media responses so that they can understand campaign success. VerticalResponse offers customers an integrated Web-based marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, Calif.

About Startup Weekend

Startup Weekend, a 501(c)3 non-profit, is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate and empower individuals, teams and communities. Startup Weekends are weekend-long, hands-on experiences where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable. On average, half of Startup Weekend’s attendees have technical backgrounds and the other half have business backgrounds. Startup Weekends are held in over 65 countries and 185 cities around the world.  Startup Weekend has built a network of more than 32,000 alumni, who have launched more than 1,000 ventures at the events.


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