I don\u2019t jump every time a \u201cnew\u201d marketing idea comes out, because it\u2019s easy to spend all day consuming the latest information and doing nothing (I try to save that for Saturdays).\u00a0 But as the video marketing buzz continues, the training to go with it expands, and the new products to help you make it happen multiply, it\u2019s occurring to me that video marketing isn\u2019t all that \u201cnew.\u201d\u00a0 It\u2019s what we see on television everyday. America loves TV and that seems to translate into online video. Whether on TV or online, it\u2019s all about a camera, a story and an audience.\u00a0 On TV the money is made in the advertising. Online it is made in the connection.\u00a0 On TV the audience has to have so many impressions before they really "see" your brand and decide to buy.\u00a0 That's true online as well, but different because connections can be made faster (much faster). Statistics on Video Marketing If you\u2019re wondering, like I was, whether video marketing is really that important, consider these findings from the comScore May 2011 U.S. Online Video Rankings: 83.3 percent of the U.S. Internet audience viewed online video in May. That\u2019s more than 5.6 billion viewing sessions during the course of the month... and 176 million U.S. Internet users watching online video content in May... which averages out to 15.9 hours of online video watching per person. That\u2019s a lot of numbers, but what stood out to me is one simple reality: I\u2019m one of the 83.3 percent who watches online video. And I saw my 15.9 hours worth of online video (in one month). If I don\u2019t know how to do something, I will watch a video or three to learn.\u00a0 Do you do that?\u00a0 How many people do you know who do the same?\u00a0 And how can you use that awareness to impact your business? This type of marketing deserves a thought. Two Things to Consider as You Contemplate Your Strategy More Value. Less Advertising. Your videos don\u2019t have to be perfect but they do have to add value.\u00a0 Only 1.2 percent of the videos viewed were ads. And when I am watching online videos, I have a tendency to skip over the \u201cTV\u201d commercials, if I can. Do you? Choose to share something that matters to your audience.\u00a0 Talk about something that they want to know about. Go Short. Keep It Simple. Short videos can get the job done.\u00a0 According to comScore\u2019s findings, the average online content video was 5.2 minutes. \u00a0The ads averaged 0.4 minutes. More Information on Video Marketing Any time there\u2019s something \u201cnew\u201d on the table, a little training is important.\u00a0 Below are three articles from Small Business Trends that could help. Why Online Video Is Key for Small Business: David Garland, author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business, uses a short video to get the point across. You can read his article and watch the video here.\u00a0 Plus David routinely uses video in his own business. Small Business News: Online Video for Your Business and Video Marketing Guide - These two articles include links to additional information on getting started, legal issues, trends and strategies as well as future developments. I have a few videos to finish up myself.