Wix Throws Switch to Open 11 Million Stores on Facebook

New York, New York (PRESS RELEASE – July 15, 2011) – Wix, a free web publishing platform that allows its base of over 11 million users to create websites, mobiles sites and Facebook Fan Pages with ease, recently released the FB eStore, an application that will allow any size company to accept payments directly on their Facebook page, which is increasingly becoming a destination to buy not just socialize.

Today, the company said it notified all of its 11 million users – 100,000 of whom have already created Facebook pages through Wix – that they will be given the FB eStore for $0.99 for the first 90 days of use. Wix is also extending this offer, which will last for 7 days, to new users.

“F-Commerce is coming to main streets across the U.S. and around the world,” said Avishai Abrahami, Founder and CEO of Wix. “The FB eStore offering will be an entry point for many new small businesses to easily and effectively capitalize on Facebook’s rapidly growing marketplace.”

Many major brands have already introduced F-Commerce capabilities to their Facebook pages, as commerce and payment transactions have soared on Facebook, but the new FB eStore will bring F-Commerce to small businesses around the world.

Wix’s free Facebook app allows small business owners, entrepreneurs, freelancers and creative professionals to utilize 30 Facebook templates to create a site designed to fit and fully integrate into any Facebook fan page. In addition to the FB eStore, today Wix is launching FB Ads Free, a second premium offering that removes Wix advertisements from Facebook fan pages, allowing users to fully customize their pages for $5.95 per month.

Wix’s Facebook application has more than 650,000 active monthly users and over 2,000 new pages are added daily.

About Wix

Wix was created in 2006 and released the open-beta version of its website builder in June of 2008. The company is headquartered in New York, with offices in San Francisco and Tel Aviv. Wix is backed by investors Insight Venture Partners, DAG Ventures, Mangrove Capital Partners, Bessemer Venture Partners and Benchmark Capital.


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