In a lot of ways, less is more. Minimalists design plays to this ideal, and I do too. I see it in my need to simplify everything around me in an attempt to avoid a sense of chaos. In “The Hazards of Mismanaged Complexity,” John Mariotti says, “There are more kinds of cars, kitchen appliances, cell phones, airline ticket prices, investment options and on and on….” He refers to this as the “explosion of choice.”
We have what feels like a limitless number of options, which can become overwhelming and chaotic. So while I agree with John’s statement on one level, there’s another part of me that is ready to diversify even more and to customize a product or tool to get it just the way I like it. There I go adding more complexity, when I really want more simplicity.
But sometimes, in order to get to less, we have to deal with a little more complexity up front. At least until we learn to tame it. Do you remember when you first started driving and it felt like you would lose control of the car if both hands weren’t at 10 and 2? But now you probably do too much behind the wheel (if so, stop it). You feel more comfortable now because you understand how to use that tool. Before you knew how to drive, walking was simpler but it took longer.
Well, in an effort to improve your business, spend a little time learning a few more tools until they become simple to you.
The QR code looks kind of like a barcode that you see on the back of a book or product. This strange little mark can make it quicker for people access your website and other information, provided they have the right app. In “How to Use QR Codes and Mobi Tag Primers for Small Business Marketing,” Ivana Taylor gives us a quick study on QR codes and how to use them in our businesses.
Ivana also discusses 6 Ways to Use Mobile Devices to Get and Keep Customers. I appreciate this advice because our clients are probably reading their text messages more often than they read their emails. Her quick tips just may help you figure out how to make these mobile products work for your business. One of my favorite suggestions is using your phone to take payments. Once you learn how to do this, it can save you a lot of time at live events.
In “How Are Small Businesses Using Tablet Computers?” Anita Campbell highlights an increase in business owners’ projected use of tablet PCs. Anita says, “Businesspeople will turn to tablets to complement smartphones and maybe even replace laptops.” It makes sense. Since the laptop has become the new desktop, it is only fitting that the tablet become the new portable PC. Tablets are convenient and lightweight. And if it can get the job done and take up less space doing it, then I’m game.
But what does that mean for your B2B business? Well, Anita gives one quick piece of advice: “Be sure your website and apps support the three major [tablet] platforms—Android, Apple and BlackBerry.”