San Francisco, California (PRESS RELEASE – August 31, 2011) – Social marketers experiment with Facebook and Twitter content every day with hopes to create active, engaged online communities. The challenge lies in measuring the effectiveness of posts and tweets, which is why Roost, (@roost), a technology company committed to helping small businesses go social, announced its new analytics offering, providing engagement scores for each social interaction.
Roost developed a proprietary algorithim that creates unique engagement scores based on the number of times the user’s audience interacts with a post or tweet. For Twitter users, engagement is defined as retweets and for Facebook, it includes likes, shares, comments, and impressions. Link conversions and hides will be coming soon. Roost provides an engagement score between 1 and 5 on each post. It also breaks down the number of views and the type (likes, shares, or comments) of interactions across each network, giving users an easy to read, recorded view of their post’s performance.
Roost takes the analysis beyond existing metrics built into Facebook by considering engagement relative to the user’s audience size. For example, a small business that has a Facebook page with 50 Likes and receives 5 comments on a post is going to result in a fairly high engagement score. Whereas, 5 comments on an SMB page with 10,000 Likes will not fair as well. Roost programmed this benchmarking into its analytics to give users a clear, actionable evaluation of their post performance no matter what their audience size.
“Businesses grapple every day with how to measure the effectiveness of their social marketing efforts, which is why Roost aims to provide all of the necessary tools to create, run, measure and optimize social campaigns,” said Alex Chang, CEO of Roost. “We are excited about our new analytics engine that gives users a consolidated view of their social activities and performance.”
All existing and new Roost users will have immediate access to the new analytics. Roost’s free social marketing tool helps local businesses and professionals easily plan and execute their social marketing activities in less than 20 minutes per week across Facebook and Twitter, with other networks coming soon. Additionally, any business or professional can run a free Roost Local Scorecard evaluation on their Facebook fanbase to determine how local their audience is relative to their place of business.
Headquartered in San Francisco, California, Roost is a unique social marketing platform entirely focused on helping small businesses and independent professionals manage their social presence and engage with their customers across key social networks, such as Facebook and Twitter. Roost has more than 30,000 people across over 50 industries using its social products. Roost’s executive team is comprised of small business and social media experts from Walmart.com, Merchant Circle, Flixter and Social Gaming Network. The company is venture capital funded by Shasta Ventures and General Catalyst.