In January, FourSquare opened up the ability for business owners to create official brand pages to help them attract customers to deals, offers and available promotions. Or, at least they did if you were a major brand and could get through FourSquare\u2019s strict manual review. Unfortunately, that excluded most people trying to get in on the action. Not good. Under the manual system, small- and medium-sized business owners found themselves unable to play simply because their following wasn\u2019t large enough. However, that all changed last week when FourSquare opened up Businesses Pages to everyone by making them \u201cself-serve\u201d. What does that mean? It means now if you want to create a brand page on FourSquare, you just have to go and create one. Sort of like how you do on every other social media site. ;) Oddly enough, in order to create a brand page on FourSquare, you first must have a Twitter account. I\u2019m not sure why FourSquare appears to be piggybacking of Twitter\u2019s username system, but they are. If you don\u2019t have a Twitter account for your small business, create one (really, you should have one anyway, even if you don\u2019t plan to use it yet). Twitter account created, you can head to FourSquare\u2019s Create Your Page screen where you\u2019ll be asked to connect your FourSquare account with your Twitter account. Hopefully you\u2019ve selected a good Twitter username because that name will ALSO be used as your FourSquare URL. Why the heavy Twitter piggybacking? Again, I\u2019m not sure. It seems odd to force users into signing up for another social network simply so they can use yours. Once you\u2019re logged in, you\u2019ll have the option of connecting your business Facebook page (which actually makes more sense), but there\u2019s no requirement to do so. With the page created, FourSquare will automatically use your Twitter avatar as your FourSquare picture, but will give you the option to add your business name, phone number, email address, location, a banner image, etc. You\u2019ll also be able to designate any business managers, set your privacy settings and decide what you want to be notified about and how. With that out of the way, small business owners are encourage to leave five tips for the community to discover. Once you do, you\u2019ll be given the option to have your Page \u201cfeatured\u201d in the Page Gallery for some additional exposure. Make sure to leave your tips. And that\u2019s it! After you run through the steps, businesses can take advantage of some of the many practical small business uses for FourSquare that we\u2019ve shared previously. While it\u2019s not for everyone, FourSquare has shown itself to be popular way for small business owners to attract new customers by offering different types of specials and promotions to users visiting your location or who just happen to be in the area. What are your thoughts on FourSquare? Will you create a brand page? Have creating FourSquare specials increased foot traffic to your business?