Washington, D.C. (PRESS RELEASE – August 31, 2011) – Ventana New Media, the leader in integrated content marketing for accelerated brand authority, lead generation and viral community building, was launched today with the release of the Ventana New Media Engine, a patent-pending platform for SEO-powered content distribution across influential new media sites. The Ventana New Media Engine (NME) delivers content-driven search engine optimized (SEO) communications using powerful tools for rapidly building corporate and product brand identity and increasing lead generation for long-term business success.
As the Internet explodes with new opportunities for social interaction and brand engagement, businesses are clamoring for visibility on the Web. Forecasts by leading analysts show interactive marketing in the U.S. will near $55 billion and represent 21 percent of all marketing spend by 2014. Social media spending alone will increase to more than $3 billion by 2014 with a compound annual growth rate of 34 percent. As a result, standing out in the new media crowd has never been more important or fiercely competitive.
Ventana New Media was established to give companies vastly greater control over their corporate message and audience targeting when engaging in online marketing campaigns. It significantly improves corporate branding, product/service awareness, website traffic and community building. The communities accessed and built through the Ventana New Media platform can also be harnessed as valuable lead generation tools. As marketing content is published through the system to the Internet, it gains viral exposure that expands corporate presence and increased awareness among prospects, customers, partners and other key audiences.
Customers Realize Rapid Results with Ventana New Media Engine
Metalogix is the leading provider of content lifecycle management solutions for Microsoft SharePoint 2010, Microsoft Exchange, and legacy enterprise content environments to enable organizations to scale and cost-effectively manage, migrate, store, archive and protect enterprise content whether on-premises or in the cloud. “The Ventana New Media Engine has become a strategic component of our Global SEO marketing and social media strategy,” said Steven Murphy, CEO, Metalogix. “We have achieved solid results with this program across five continents accessing significantly more issue-focused media outlets than traditional SEO engines. This has allowed Metalogix to reduce our Google Adword spend by 80 percent and move our rankings to the top spot on search engine pages in our key market segments.”
For Queplix™, a leader in data integration and data management, Ventana New Media rapidly escalated Internet visibility through content-driven SEO. In the span of three months, the company ranked above its competitors in targeted keyword search and Web presence. “The Ventana New Media Engine played an important role in unseating our competitors in strategic areas of Web marketing,” said Michael Zuckerman, chief marketing officer, Queplix, Inc. “This provided a substantial return on our marketing investment in a short period of time.”
The Ventana NME platform facilitates the strategic delivery of corporate communications through multiple new media channels that include microsites, social news communities, social bookmarking and viral communications sites, social journalism sites, online audio/video and image sharing communities, and targeted blogs. Corporate content is virally distributed for exponentially greater visibility on the Web and higher Search Engine Result Positions (SERPs).
“Search engine optimization is, for many organizations, the most effective form of marketing available,” said Sabrina Sanchez, CEO, Ventana New Media. “Current solutions in the industry address only a fraction of the problem and can add unnecessary cost and complexity, with no clear measurement of success. For that reason we created the Ventana NME platform, a streamlined new media engagement process that enables companies to immediately begin leveraging the multiple channels of social interaction and information exchange across the Web. This ultimately delivers a distinct competitive advantage while generating significantly greater results for their online marketing program investments.”
About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company’s patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value.