It\u2019s not about one marketing piece, it\u2019s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It\u2019s the marketing mix that gets and keeps your company message \u201cout there\u201d in front of your target audience. Here are five marketing mix tips to seriously consider and implement: 1. Brochures & Business Cards Print marketing items are not dead yet. Sometimes our technology doesn\u2019t work like it should, and having that business card and brochure as a backup could save your marketing opportunity. Besides, there are a lot of people who just need to have something in their hands in order to remember you, so give it to them.\u00a0 Have your calling card ready. 2. LinkedIn Use this business social network as an extended business card. As people hear your name around the Web and at conferences, there is a good chance that they will check you out on LinkedIn (this has happened to me). So fill out that profile and link it back to your website. 3. Website & Blog Your website is your digital home, so make it count. Let them know who you are, what you do, and how it could benefit them. And then solve a problem for free by answering a question that your target audience would care about. You could turn that answer into a little ebook or white paper for download, or make it a blog post. Just make sure it\u2019s something that truly helps, because you\u2019re building a relationship, and \u201cfluff and foolishness\u201d is not good for business. 4. Press Releases Use press releases to let the local media know about your business and upcoming campaigns. Your company probably has some awesome events, but nobody cares if they don\u2019t have a chance to know about it. 5. Email It\u2019s about the relationship, and email is one of the most enduring ways to build that relationship, so take the time to grow your list. For a beginner most of the initial work is in getting the code and placing it on your Web pages. But the email service that you use should have a guide or \u201chow to\u201d page showing you what to do. Once the code for your email subscription form is in place on your site, then you can begin to focus on what to send your subscribers each week or month. Remember, it\u2019s consistent marketing that makes the difference. Just remember, it\u2019s about consistency and the total marketing package. It\u2019s up to you to believe in your business\u2014and to get the message out.