I go back to the basics because often—not always—our worst errors happen at the beginning, as in starting without a strategy, a system or support. Or we dive into marketing without fully understanding our client, without creating a way to capture their information, without an automated way to solve their problem and fulfill our promise. I’m sure you could come up with your own list of bad beginnings.
If we take the time to address the fundamentals, on the other hand, then we can establish something that lasts.
If a business was alive (and I think it can be, but it depends on the vision of the owner), then it would have a brain and a business plan. In fact, according to Shannon Whealy of Turnaround Design, the business plan is the brain of the company. In The Anatomy of a Web Business she says:
“A great company can’t thrive without it. It doesn’t have to be formal unless you are seeking investors. But know where you would like your business to be. Entrepreneurs and small companies are able to change and implement their business plans easily.”
But you can’t implement what doesn’t exist, and winging it isn’t always good for business. If your intention is to establish something that will last, that has some legacy in it, then strategy is a must, and that includes a business plan.
Your plan doesn’t have to be elaborate or extensive, but it does need to be well-considered, addressing the key areas that will impact your business, including the problem, the people and the marketing. The problem that you solve determines the product and the service you provide. The people who want what you have shape your target market. And understanding the first two makes it easier to design (or pay someone to help you design) the marketing message.
Business plan resources
More Small Business Planning Tips: Includes a variety of business planning links. There’s information for bloggers in business, for those of us who need a plan to go green, for changing your business plan, for creating business plans with investors in mind, etc. It’s a good reference whether you are trying to create a new plan or reevaluate an existing one.
The Anatomy of a Web Business: Shannon includes the rest of “the body” that shapes your Web business. Many of her tips are relevant to any type of business. It’s an infographic, so it’s easy to digest.