SMEs Struggling To Manage Customer Data Given Lifeline With Free Web Tool

(Press Release – September 13, 2011) – SMEs are set to win the war against losing valuable sales leads through inept customer relationship management with the launch of a free edition of’s web based CRM software targeted to this sector.

Many SMEs struggle to find an affordable solution for recording and analysing customer interaction, often losing critical information before it can be captured and acted upon. Workbooks’ web based CRM software provides businesses with a clear view of customer interaction across all the main functions, on one platform.

Debbie Sayer, Customer Relations Director of China Challenge and customer, explains: “As business increased, I recognised the need to set up enterprise class processes to manage the growth, but enterprise class CRM software was out of my price range. I couldn’t afford to invest in functionality that didn’t apply to me as a SME, but didn’t want to compromise on the quality of the CRM solution. Workbooks has not only made a significant impact on my business by allowing me to track leads from start to finish, but free access for two users has helped to make an impact on my bottom line.”

John Cheney, CEO of Workbooks, comments: “A large majority of SMEs use separate software packages for individual areas of their business – sales, order fulfilment, customer support and accounting for example. Trying to view a clear picture of how your business is performing is just not possible with this set up. We come across so many SME owners that just want to know how business is performing across each department, on one platform. By launching the Free Edition we’re hoping to demonstrate the impact that efficient and complete web-based CRM can have on a small or medium sized business.”

Available now, the Workbooks Free Edition provides two users with access to the full web based CRM software package, which is easy to set up with implementation and training services to get users started. The Free Edition also includes the help and advice of the skilled Workbooks online support team to help answer any queries and to assist you in getting the best out of the system.

Interested? Please visit and complete the simple form to sign-up.

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