We are living in a world of instantaneous communication where you have to say it and make it stick - quick -\u00a0or the opportunity is gone. Think about it: If you\u2019re trying to communicate in this digital age, then you\u2019ve noticed that our attention spans are short. Twitter makes us think we can get the gist of \u201cit\u201d in 140 characters or less.\u00a0 But not just that; those of us who have worked with children were either frustrated or discovered the art of quick and powerful lessons. Have you ever tried to teach a roomful of 6-year-olds? My hat is off to the professional educator because in my opinion, a 6-year-old's attention span seems to shift every 2 minutes.\u00a0 And that\u2019s perfect. You can\u2019t become good at communicating, marketing and getting the kind of attention that you want your company to have unless you practice.\u00a0 And the way I see it, working with Twitter and with children is the perfect marketing exercise. Can you explain what you do in a way that a roomful of children can understand it? What would happen to your marketing if it was clear and relevant enough for children to understand? Meeting that standard of simplicity could be good for business. That means minimal jargon. That means words and stories that\u00a0 really connect with your audience. Apple did it with the first iPod.\u00a0 Remember their marketing language: \u201c1,000 songs in your pocket.\u201d A child can understand that. It\u2019s clear. It\u2019s engaging. Can you make your business matter in 140 characters or less? Use Twitter to master the art of the meaningful sound bite. Since you only have 140 characters, you're forced to be interesting and quick. Think about it: 140 characters is a good rule of thumb not only for Twitter but also for: blog post headlines, press release headlines, elevator pitches 30-second ad spots On Twitter, you only have a few seconds to get your point across before something new pops up. In business, you only have a little time to reach a potential client before something new pops into his/her mind. \u00a0 So use the resources around you\u2014children and Twitter\u2014to learn to maximize your sound bites. After all, everything is a lesson if we pay attention and learn.