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It’s Your Biz: A Good Book for Startups

[1]That’s it!  You’ve finally decided to start that business.  Your friends and family are supportive and think that you can really set the world on fire with your Italian restaurant, cupcakes or hunting knives.  You’re all fired up and ready to go.

But wait!  Before you go headfirst into your new life and new venture, take a couple of hours and read through Susan Solovic’s new book It’s Your Biz [1]. I received a Kindle review version of the book from the publisher a little while ago.  I’m not going to be able to give you detailed descriptions of the book or the chapters because the Kindle version doesn’t lend itself easily to that.

You may have seen Susan Solovic (@SusanSolovic [2]) on television because she makes appearances on ABC News, Fox Business News and MSNBC as a small business contributor.  The last time I saw her on TV, she was sharing her experiences as a woman in business and what the future for women in business held.

You’ll get much of this same common-sense advice in It’s Your Biz. Solovic doesn’t hold back on telling it like it is.  There are several pieces of advice that I’ve gleaned so far that will give you a flavor for what I mean:

These are just a few nuggets of advice from the first section of the book.  There are many more where that came from.

Who should read this book?

If you’re just thinking about going into business for yourself, this is a great book to get into before you jump into the entrepreneurial pool.



If you know someone who is thinking about getting into business for themselves, this book makes a terrific gift.  It will show your support and give you both the opportunity to go through the book together and discuss it.

Coaches and consultants who work with startups would also get some benefit from this book.  I read a lot of books about startups.  Sometimes they all seem to run together, but I always get something worthwhile out of each.

Overall, It’s Your Biz is a great book to read if you’re thinking about starting a business, or even if you already have a business and want to review all the basics to make sure that you’re on track.  With the new year approaching, this is a great gift and business book to review and reference to grow your business.