Perception Is Reality. Is Perception Reality In A Family Business?

(Press Release – October 3, 2011) – The Network of Family Businesses has scheduled a virtual educational seminar with Dr. Jay Desko and Dr. Steven K. Moyer on Perception is Reality – Is Perception Reality in a Family Business. The seminar is scheduled for Thursday, October 20th at 11:00 AM EST.

In a White Paper found at Dr. Desko and Dr. Moyer state, that perceptions develop as a result of a complex combination of factors including concrete experiences, cultural beliefs, and family and social influences. Perceptions are often treated as “the truth” from those who hold them, even if the perception is inaccurate, therefore making them very powerful. Perceptions can be changed, although not easily, through honest dialogue and changed behaviors.

“There is a way to gain an understanding of perceptions others have of us in our family, business, and organizations.”

Dr. Desko is the Executive Director of the Center for Ministry Advancement and serves on the Senior Leadership Team at Calvary Church in Souderton, PA. He holds a B.S. in Bible, and M.Ed. in Instructional Systems, and a Ph.D. in Organizational Behavior and Leadership. Jay brings experience in the areas of organizational assessment, leadership coaching, decision-making, strategic improvement and board development.

Dr. Moyer is the founding President of The Network of Family Business and the principal of SKM Associates LLC consulting. Dr Moyer’s consulting has been sought by family owned businesses seeking to enhance the family business and build the family legacy.

The Network of Family Businesses is an Exclusive Private Network with a growing community of families that have a desire to keep their finger on the pulse of industry trends while building their family legacy. The network supports business families in their journey with an Elite Network of International Renowned Experts, Innovative on-line Educational Seminars, Information Hub of Relevant Articles, and most importantly Connections with Family Businesses from around the world.

Registration for the On-Line Educational Seminar is available at:

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