Change is a constant in business today. What worked last month may need a tweak this month. Even though there are core elements to business that remain, change is constant. For example, we have to market our company, service or message to acquire more business--that\u2019s a core element.\u00a0 But some of the things we do in order to market our business are things we didn't do five years ago. And I\u2019m curious to see what will join the mix in the next five years ... because things change. Replacing Baby Boomers In "When Big Companies Go Back to School, Will Small Businesses Benefit?" Anita Campbell says: \u201cDespite widespread unemployment, U.S. companies seeking to hire are complaining of a shortage of qualified workers.\u201d As the Baby Boomers continue to retire, industry finds there are not enough trained and tenured Generation X and Y (yet) to take their place in certain fields.\u00a0 To address the issue, some corporations are proactive as they encourage \u201cschools and colleges to provide job training for the next generation of employees\u201d Anita says in reference to a Wall Street Journal report on the subject. Replacing Baby Boomers is new territory because it\u2019s not plug and play. The new generations don\u2019t think the same, don\u2019t stay on jobs as long and are often motivated by different goals and lifestyle choices. Understanding Foreign Cultures Foreign is relative. Who is speaking? Where are they from? What is their culture? The ability to recognize and adapt to these distinctions can be new territory for some. In "How Understanding Foreign Cultures Can Help You Advance," John Mariotti provides \u201ca crash course in culture politics\u201d including the differences from one company to the next. Being CEO material isn\u2019t enough to succeed in a new environment; you need to understand and respect the culture of the company.\u00a0 John says: \u201cNo matter how competent you are, no matter how experienced you are, until you understand the culture in which you are operating, living or simply participating, you are in many ways, a rank novice.\u201d Distinctions between businesses, languages, departments and histories change how we see and respond to things. Every time you encounter a culture difference it\u2019s new territory. So before you clear the room by saying the wrong thing, listen and adjust. Learning to maximize these distinctions instead of aggravate them could be good for business. Paying Attention to Digital Influence Ivana Taylor says: \u201cLike it or not, influence indicators matter. Becoming an influencer is no longer reserved for celebrities and powerful political figures. YOU are currently becoming an influencer, or fading into the background, depending on your marketing presence online.\u201d Social media is here, and the tools to measure its impact are emerging and adapting. Ivana says: \u201cReputation and influence rankings are here to stay regardless of what the measuring app or tool is called.\u201d Social media is a relatively new marketing medium with new measurement tools. It\u2019s new territory.\u00a0 The question is, How do you adapt to change, to new territory, to difference? Pay attention to the people around you \u2014 how they engage, communicate and adjust \u2014 and make plans only after you understand what you\u2019re dealing with. But be quick to listen because ignoring the distinctions and the changes can cost you opportunities, relationships and influences.