Source4Style Named The 2011 Cartier Women’s Initiative Award Winner For North America

New York City (Press Release – October 21, 2011) – Summer Rayne Oakes & Benita Singh, co-founders of Source4Style were honored as the North American laureate for the Cartier Women’s Initiative Awards at a ceremony held at the Women’s Forum in Deauville, France.

The awards ceremony was a culmination of a six-month intensive process which resulted in three finalists for North America and ultimately one women-owned company being honored with the distinction of Cartier Women’s Initiative Laureate.

“We are deeply humbled and honored to be chosen for this award,” says Oakes. “It has opened up our world to a number of amazing women entrepreneurs – and gives us added enthusiasm to live up to our mission of making sustainable design possible.”

“Source4Style has an important role to play in expanding market access for sustainable businesses and artisan groups the world over,” adds Singh. “And it’s an inspiring affirmation to see the world’s leading businesswomen and Cartier get behind us.”

“Source4Style is the Marco Polo of the 21st Century connecting the world of designers to sustainable, green and fair trade suppliers across the globe,” comments Nell Merlino, one of the North American Jury members, who selected Source4Style for the honor.  “They won the Cartier competition because they are uniquely connecting business-to-business customers who in turn are creating new fashions and much needed jobs in all four corners of the earth.”

Source4Style is a trends-driven online marketplace connecting designers directly to a curated network of sustainable suppliers across the globe. The marketplace features 40 suppliers from 22 countries and has a growing international community of designers. Source4Style launched in Public Beta in October 2010 and will release the 2.0 version of the site next month.

More information on Source4Style can be found at

About the Awards

Created in 2006 by Cartier and the Women’s Forum for the Economy and Society, in partnership with INSEAD business school and McKinsey & Co., the Cartier Women’s Initiative Awards is an annual international business plan competition for women entrepreneurs. Every year, six Laureates receive US$20,000, coaching support for a full year, access to international networks and media visibility and an exclusive trophy designed by Cartier.

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