Top 10 Books About Sales

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What are the best sales tactics and sales strategies to grow my business? Every business owner has asked that question more times than they care to count. And the following best sales books give you the answers.

Selling strategies have changed in interesting ways with technology. The following guide to best sales books will show you how to combine tried-and-true sales strategies with the newest sales approaches to getting and keeping the most profitable customers.  Check out the following books about sales below (in no particular order):

“SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers” by Jill Konrath

SNAP selling

Stop selling the old fashioned way. Crazy-busy and frazzled prospects need to be handled differently. And this is where SNAP Selling comes in.

SNAP Selling is an acronym for the success strategies you’ll use for those time-strapped customers; make their decision Simple, become iNvaluable in the relationships, Align with the customer’s needs at all times and make sure that your solution is a Priority in the customer’s mind at all times. This sales book has a companion web site that is loaded with tips, tools and resources for successful SNAP sellers.

Read our review of “SNAP Selling (available at Amazon and other book retailers)

“Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top” by Nicholas A. C. Read and Dr. Stephen J. Bistritz

Selling to the C-Suite

Every business owner or salesperson knows that if you really want to sell something, you have to sell the person at the top. Selling to the C-Suite is an absolute must have sales book for anyone in business today.

It’s like a practical MBA that sellers will appreciate for its touchstone guides on connecting with executives and that purchasing executives will appreciate because it will keep the salespeople they see focused on providing real solutions instead of lip service.

Read our review of “Selling to the C-Suite(available at Amazon and other bookstores)

“OutSell Yourself: Go from HELLO to SOLD with Ethical Business and Sales Techniques!” by Kelly McCormick

Outsell Yourself

Kelly McCormick has written a sales book for people who don’t like to sell. If you’re the kind of business owner or sales person who has avoided selling because you think or feel it’s sleazy. This is a must-read sales book.

Outsell Yourself teaches you how to connect with customers like never before, keep it real, and increase your sales and talk about pricing without getting nauseous.

Read our review of “Outsell Yourself(available at Amazon and other retailers)

“Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales” by Kevin Davis

Slow Down, Sell Faster

In a world of get the sale yesterday Slow Down Sell Faster! is a refreshing sales book. Kevin Davis points out that rushing the already rushed customer doesn’t yield results for either the buyer or the seller. You’ll learn how to slow down and take the time to identify your customer’s real needs and if you’ve done that, you are halfway there.

Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes rather than traditional selling processes.

Read our review of “Slow Down, Sell Faster! (available at Amazon and other book retailers)

“7 Triggers to Yes: The New Science Behind Influencing People’s Decisions” by Russell Granger

7 Triggers to Yes

If you’re a fan of Robert Cialdini and have sales responsibility then, 7 Triggers to Yes is going to be required reading. 7 Triggers to Yes is a real sales book written by a sales person for sales people.

What sets this book apart from other books on persuasion is its focus on the creating, building and developing the buyer/seller relationship. You will find sales call outlines as well as tips for structuring your sales calls effectively.

Read our review of “The 7 Triggers to Yes(available at Amazon and other book retailers)

“The Go-Giver: A Little Story About A Powerful Business Idea” by Bob Burg and David Mann

The Go Giver

This is a sales book that throws the traditional perception of high-pressure, hit-and-run selling completely out the window. The Go Giver is a business novel that follows Joe, a “Go-Getter” who decides to contact a “heavy hitter” to help him win an account. What Joe gets, instead, from the “heavy hitter” and his friends, are lessons in “go-giving.”

The authors offer practical tips and strategies that makes giving the cornerstone of a powerful and effective approach to selling.

Read our review of “The Go-Giver (available at Amazon and other book retailers)

“The 25 Sales Habits of Highly Successful Salespeople” by Stephan Schiffman

The 25 Sales Habits of Highly Successful Salespeople

This sales book is a good common sense review of salesmanship. The book reinforces the habits that a good salesman must have and how to use them. You will create a sound foundation for creating and developing a relationship and understanding the sales cycle, from leads to closing the deal.

Schiffman emphasizes one of the most important keys to developing a relationship with a prospect–listening for their needs and requirements, rather than imposing your own on the other person.

Available at Amazon and other book retailers

“The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies” by Chet Holmes

The Ultimate Sales MachineWhen it comes to sales books, it’s hard to argue with names like Chet Holmes, Jay Conrad Levinson (the editor) and Michael Gerber (foreword). Chet Holmes, a sales icon and guru for many sales people, teaches the principle of focus. He encourages sales people to identify the few key success strategies that are available to them and focus there.

One reader took the concept of “core story” and worked to hone his story, focused on ideal prospects and exponentially grew his business.

Available at Amazon and other book retailers

Shift!“Shift!: Harness The Trigger Events That Turn Prospects Into Customers” by Craig Elias and Tibor Shanto

Imagine being at the right place at the right time for just about every sale – and then getting the deal!  This sales book will transform how you approach your sales process and the way you contact and nurture those leads.

When you get to highly motivated decision makers at EXACTLY the right time: after they experience a ‘Trigger Event’ and before they call your competition. When you have the right timing the sale almost happens by itself.

Read our review of “Shift! (available at Amazon and other bookstores)

“Mastering the Complex Sale: How to Compete and Win When the Stakes are High” by Jeff Thull

Mastering the Complex Sale

If you are a sales professional struggling with customers who are pushing you and your products into a commodity, then Mastering the Complex Sale is a sales book that belongs on your desk.

Jeff Thull pushes the envelope to give professionals — from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short — a comprehensive guide to navigate and win high-stakes sales.

Available at Amazon and other book retailers

With this guide to best sales books, you will get concrete advice on how to grow your sales. We urge you to print out this guide and take it with you when you next go to the bookstore. Just hit “print post” below and it will take you to a page you can easily print out.

And if you’d like other business books on other topics, take the time to browse through our business book reviews section. We publish new book reviews each weekend, and there are over 225 reviews already in our archives.


Ivana Taylor Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers, where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers."

13 Reactions
  1. Great post! You should also read “Questions that sell…” by Paul Cherry. One of THE best sales books I’ve had the pleasure of reading. Seriously. As you well know, it’s not about manipulation – at ALL – but it IS about making needs clear. Give it a read – I think you’ll appreciate it.

  2. Don Oehlert: Thanks for the book tip. I will start to follow @PaulCherryPBR as soon as I have fixed the “technical follow limit” on Twitter. 😉

  3. Ivana,nice list. I too love to read books on Sales. One book you should check out is The ABC of Sales by Dan Milstein. Personally I like to hear sales methods by people who have been in the trenches and actually sold something.

    Dan Milstein, is CEO of Gold Star Mortgage Financial Group an INC 500 company, the #1 mortgage originator in the nation, has been among the top 40 finance professionals in America for 10 years. He’s achieved more than $3 Billion in mortgage sales. He’s the real deal.

    There’s an ebook, audio book and print version at:

  4. Great post. You should also read Eric Baron’s Latest Book Innovative Team Selling. Innovative Team Selling shows you how to lead and participate in teams that work together effectively; strategize prior to the client meetings; make successful team sales calls; and debrief honestly to determine how to learn and grow from the experience.

  5. Check out RockinSelling Secrets. Find out what the 5% master sales guys won’t tell you.

    Direct from the streets of experience!


    Jimmy Crimmins

  6. You should also consider “WILLPOWER FOR SALE” – a book about the mental aspects of salesmanship. A great book about performance-optimization for the salesman. It has extensive insight into the mind, which is the most important tool when it comes to sales.

    • I recently purchased “Sales Intelligence – A Smarter Way to Sell” at Pennstation Hudson News. Excellent book. it is not a biography but one that makes you think. I do not recall the author (book at work) but I can highly recommend it.

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