What if I told you the most important 140 characters you write on Twitter aren\u2019t your actual tweets, but your Twitter bio? Well, it\u2019s not far from the truth, especially if you consider that your Twitter bio is often the deciding factor in whether or not someone follows you. Unfortunately, we don\u2019t think about that and many of us create our Twitter accounts without giving any thought to optimizing our bio. In yesterday\u2019s post on mastering good blogger outreach I talked about how small business owners can use tools like Tweepz to search Twitter bios and help them find blogger and media contacts to reach out to. Well, guess what? Small business owners aren\u2019t the only ones searching Twitter bios to find relevant people to follow. So are news outlets, potential customers and anyone else interested in learning more about your brand or industry. So what are you leaving in there for people to find? Below are 4 quick tips to help you craft the perfect Twitter bio to make sure you\u2019re attracting the right people and allowing like-minded folks to find you. 1. Use Keywords As I mentioned above, you\u2019re not the only one searching Twitter to hunt out potential contacts \u2013 so are your vendors, customers, would-be customers, colleagues, etc. Make it easier for them to find you by incorporating the keywords they\u2019re most likely to search for. If you\u2019re not sure what types of keywords to include, ask yourself: Who do you want to connect with on Twitter? Who would you want to find you? What would they be looking for? What need would they have? These are the types of terms you want to be sure to use to help people locate your account. Be careful not to use too many, of course, or your bio becomes unreadable and appears spammy. But you\u2019re on Twitter for a specific business purpose, it makes sense that your bio would reflect a bit of that. 2. Use a Real Location Something that makes Twitter unique compared to many other social networking sites is that there\u2019s no site standard for how people handle the Location box. Twitter asks, \u201cWhere in the world are you?\u201d and users are able to fill in their city, state, country or even make up something they find particularly witty. While it may be tempting to get creative, don\u2019t. Always opt to include your full city and state. This is important for people who want to add you to neighborhood- or city-specific Twitter lists, media contacts who want to talk to someone in their local area, or even a potential customer who is looking to find someone knowledgeable about tile within 50 miles of their home. If I\u2019m looking to talk to someone about insurance in my area, setting your location as \u201cup, up in the air\u201d won\u2019t help me find you. Again, you\u2019re using Twitter for a reason. By giving detailed, relevant and accurate information, you help the right people find you. 3. Describe What You Really Do Another area where Twitter users get clever is in giving themselves fake titles. Again, I would urge you to resist the temptation and to use the limited space you have to accurately describe what you do. While it\u2019s nice that you consider yourself the \u201cWizard of SM,\u201d what people really need to know is that you\u2019re the \u201cDirector of Social Media\u201d for your company. While you may jokingly call yourself a \u201cWeb Fairy,\u201d if your real title is \u201cLead Web Designer,\u201d\u00a0 use that, because that\u2019s what people will be searching for and it\u2019s how they\u2019ll get to learn a bit more about you. Users don\u2019t always have much to go on when they\u2019re evaluating whether or not someone is worth following. Make sure you\u2019re giving them the proper information. 4. Don\u2019t Use a Shortened URL Twitter offers you space to share your URL with whoever is looking at your Twitter profile. Take advantage of it. And when you include a link, make sure it\u2019s the full link to your website, blog, social profile, etc. Avoid using a shortened URL; using a full one helps people trust that you\u2019re sending them to a trusted location. An unfamiliar URL from an unfamiliar user account can turn someone off before they even have the chance to investigate what you\u2019re all about. Just because Twitter doesn\u2019t leave a whole lot of room for you to tell the world who you are and what you\u2019re about (that\u2019s what your tweets are for), doesn\u2019t mean you shouldn\u2019t make good use of the space that you do have. What you include in your Twitter bio can often be the main factor in whether or not someone follows you. It can also be the only hope they have of even finding you on the site. Make sure you optimize your bio as much as possible to help you attract the right people.