When you blog, you’re delivering a version of yourself. Maybe you use a voice a little different from your everyday voice to stand out. Maybe you use your blog as a character, much the way Lady Gaga uses her costumes and different personas.
According to Lisa Barone, co-founder of Outspoken Media (and contributor here on Small Business Trends), you need to create your blogging superhero, or: the marketable version of you.
She spoke at Blog World on “Creating Your Blogging Superhero.”
What Do You Want to Be Known As?
Creating a character for your blog, says Barone, can help you sell products, build community and find new customers. But if you don’t already have a persona for your blog, where should you start?
Barone talks about figuring out what you want to be known as. Is that the Sassy Sales Lady? The Behind-the-Scenes Tech Guy? This can help you build the character you blog with. Once you’ve identified this, determine what traits are important to help you build that blogging superhero.
What Makes You Weird?
A recurring theme at Blog World was storytelling. Barone says to find the story that makes you the best “you” possible. That may be telling about what makes you weird; people identify with weird better than the absence of a personality, so don’t be afraid to share it!
If It Doesn’t Relate, Toss It!
Even if you’re striving for a blog persona that’s genuine, it’s important to filter out what isn’t relevant to your readers. You might talk about your business and industry in a very honest way, but clearly, it’s not necessary or beneficial to share the argument you had with a supplier. Or photos from the company holiday party. Filter out the distractions and zone in on what your audience cares about. Barone explains:
“Too much irrelevant information distracts people from their core goal and threatens the brand you’re trying to build.”
Takeaway: wear a superhero outfit under your work clothes. Ask yourself: what sort of persona do you portray on your blog today? If you’re not sure or not satisfied with your persona today, what persona do you WANT to portray? Is it genuine? Authoritative? Social?
Start creating it the way you want to appear!