Today may be traditionally the biggest shopping day of the year, but don’t forget it’s Saturday when customers can do the most for small businesses and benefit the most from doing business with them. If you’re a small business owner, it’s important to make the most of your opportunities. Here are some links to help you do just that this Holiday season.
News & Trends
Hold up on those Black Friday plans! Small Business Saturday is just around the corner. The special day dedicated to helping out small business rounds out a long shopping weekend. Read more about what Small Business Saturday is and who it helps. The Times Herald
Occupy Wall Street to support small businesses? Protesters say that in addition to demonstrations against big retailers during the biggest shopping day of the year, some will also be encouraging customers to buy locally and from small businesses. But how happy are small business owners about the idea? New York Daily News
Why It Matters
Small Business Saturday benefits local communities. If you want to learn more about how Small Business Saturday will benefit small businesses in your community and by extension the community itself, you may want to have a look at this video clip where customers and small business people tell their stories. Fox Providence
Don’t let controversy blur the focus. A controversy among some of the groups behind last year’s successful Small Business Saturday movement threatens to divide supporters of the day’s activities. It’s important to stay focused on the benefits. WSJ
Small Business Saturday
Make the most of your Holiday marketing. Large companies like Facebook, YouTube, FedEx and American Express are also lending a hand. They provide a number of helpful resources for small business owners participating in the event. Washington Post
Want to learn more about the big event? We thought you’d never ask! As one of the partners helping to promote the Small Business Saturday, Facebook has created a special page with more information and resources. We hope you’ll drop by and have a look. Facebook
Tips & Tactics
Last minute Holiday marketing tips. The big guys are ready! How about you? Some simple but critical strategy will improve your results with customers this Holiday. What ideas do you have in place to bring them in and encourage them to buy from you? We’ve got suggestions from the experts. Retail Solutions Online
This checklist could boost your bottom line. If you want to be sure you’ve done all you can or want to add that perfect final touch, here’s a checklist that cannot fail. These last minute tweaks will improve your readiness and help you maximize your results. Marketing Daily
More To Remember
And while you’re at it, don’t forget. Monday is an important shopping day too. Cyber Monday is for those trying to avoid the lines and, if your business has an Internet presence, this is an opportunity you must not miss. Fortunately, there are some simple tips to get your Website ready. Small Business Trends
Service over splash? Despite a special day set aside for them, the fact remains that small businesses remain in competition with larger businesses during the Holiday season as they do through the rest of the year. However, they also possess a secret weapon. Denverpost.com
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More in: Small Business Saturday
How about shopping on Black Friday, Small Business Saturday and then Cyber Monday? 🙂
But what will we do on Tuesday, Martin? 🙂
Anita: How about continue to shop ’til you drop?! 😉 I have an idea on how you could support (small) businesses and shop a small gift everyday. It is called name-day gift. You celebrate it in several parts in Europe, e.g. Scandinavian countries, Greece and Hungary.
I am interested in getting in touch with entrepreneurs and business owners that are interested in creating a new positive tradition of gift giving on your given name day. 🙂