You\u2019ve read all the posts about why your business should blog (like this one from Techipedia) and you\u2019ve decided you\u2019re on board. You get it. You want to take advantage of the SEO benefits, the added authority and the community that you\u2019ll be able to build on your own site. You have the motivation--but you\u2019re just lacking one small thing: the actual blog topics. That killer post idea always just seems to be just out of reach. If you\u2019re running low on blogging ideas, below are a few unconventional ways to create some new ones. Why not give them a try and get those blogging juices fired up? 1. Overhear Your Customers' Conversations For small business owners who find themselves face-to-face with their customers every day, congratulations! You have the opportunity to eavesdrop on your customers and hear first-hand their daily struggles, what they wish they knew, and what gets them really excited. You\u2019re there to hear Mary tell Jane that she wishes your caf\u00e9 served a Peppermint Mocha during the holidays or that she hates that Pumpkin White Chocolate Mocha you tried this year. You\u2019re there when Joe tells Martha that he\u2019d like to buy that treadmill, but he doesn\u2019t think he\u2019d be able to install it himself so he\u2019ll wait. And when you do overhear these conversations, you can address them both in your business and on your blog. Because if there\u2019s one person who's vocal about his fear of installing your product, you can bet there are more who aren't being vocal. So why not write a tutorial series walking people through the process? Or create a video that shows people how to do it? If you know people have questions, your blog is the perfect place to answer them. (You can also \u201coverhear\u201d customer questions in your email or in your site logs, it\u2019s just not quite so gossipy.) 2. Questions From Family, Friends and Outsiders The holidays are approaching. And if you\u2019re like me, that may mean having to go home and explain your SEO job (or whatever it is you do) to your family because they still don\u2019t understand what it is. Instead of just tuning this conversation out, really listen to the questions they\u2019re asking--because I bet they\u2019re questions your audience and your customers have about you and your company, as well. For example, maybe you\u2019re a financial planner, and your brother-in-law wants to know how to set up an IRA. He\u2019s asking what an IRA really is, what kinds of stocks he should invest in and how much you need to put away today to retire at 65. He\u2019d also like to know what the risks are, if that money is tax deductible and all the different investing options available to him. You can be sure these are all questions potential customers may have when doing research about a company to invest with. So why not create a resource section on your website and/or blog to address them? Not only are you helping answer someone else\u2019s questions, but you\u2019re creating a stockpile of evergreen content that you can build links to and rank for in the search engines. 3. Post a Question on Facebook and Blog the Results Many of us feel we have nothing to blog about because we don\u2019t have anything to say on a particular day. The well just seems dry. And that\u2019s fine, but maybe you have a question, or a theory you want to ask people their thoughts on. Why not post that question on Facebook and then blog about the results? There\u2019s nothing wrong with crowdsourcing content, especially if it\u2019s good content. 4. Interview Someone Interview series are a great way to build content for your blog because it takes the focus off your company and introduces your audience to someone you think they should know. It could be an email interview, a video interview, a podcast, whatever. Sit down with someone from your industry and ask them about their take on things, what they\u2019re passionate about, where they see the industry moving. Then share that conversation with your audience. Or why not interview someone from inside your community? Pick someone who you\u2019ve noticed is a frequent commenter or who is always retweeting your content. Ask them if they\u2019d like to be featured on your blog and find out what they do, what they\u2019re passionate about, how they found your community and why they like engaging there. You\u2019ll learn a lot about them and what they get from your site, and you\u2019ll also give others incentive to get involved. 5. Publish Presentations You\u2019ve Given As small business owners we\u2019re often asked to give presentations at local schools, the Chamber of Commerce or neighborhood events as a way of sharing our expertise or getting people excited about our industry. Why not share that presentation with your blog audience? Whether that means posting the actual PowerPoint presentation that you gave or simply writing about your experiences at the lecture, this gives you an opportunity to \u201cre-use\u201d the material you shared there, while also demonstrating your expertise to your blog readers. As busy businesspeople, we\u2019re always on the hunt for informative (but not terribly time-consuming) blog ideas. Getting inspiration from the life events and people around you is a great way to find out what people most want to know so you can serve it right up.