Free Shipping Day was December 12 in Canada and December 16, 2011 in the United States — and consumers, naturally, ate it up. But did it do what it was supposed to do for small businesses? Did it provide an extra shot of revenue during the busy holiday season? Let’s check in on Twitter to see what people had to say.
Procrastinators, Your Time Has Come (to Shop)
Notice that @CouponCabin was spreading the word to encourage shopping. “And the shoppers went wild!” as you can see from the person responding to @CouponCabin ….
And then you had interested people like Susan Wenner Jackson (@SusanWJackson) spreading the word to help her followers with a tip.
And these tweets were just the tip of the iceberg. All over Twiter, consumers tweeted free shipping codes and shared links on Free Shipping Day. According to ComScore, 36% of shoppers say they wouldn’t make an online purchase without free shipping, so the frenzy was understandable on Friday.
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