Did Free Shipping Day Do the Trick for Small Biz?

It’s a Good Day to Buy a Laptop


Tech companies firmly wedged their way in among the 2,600 merchants who registered to participate in Free Shipping Day.  Even big sites like Mashable got in the act, by spreading the word to their communities about electronics.  Yes, it was a good day to buy a laptop …  or digital camera, DVD player, tablet PC….

Small businesses and consumers alike snatched up great deals and free shipping on electronics.  Students also snapped up great deals.  Neal Gompa, an engineering student, seemed happy about the HP computer he purchased from  HPAcademy, an official HP store offering discounts to students.

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Susan Payton Susan Payton is the Communications Manager for the Small Business Trends Awards programs. She is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management and press releases. She is also the Founder of How to Create a Press Release, a free resource for business owners who want to generate their own PR.

3 Reactions
  1. Love the positive press and let’s hope that some of that money got down to SMBs, not just the big ecoommerce sites.

  2. How big part is the shipping of the total amount of online sales? Do you have a general rule of thumb as a percentage figure? Adlibris is an online book (in the Nordic countries) seller that is giving away free shipping as standard practice. They have done it for a long time, as an extra value included in the general business transaction.

  3. So, did Free Shipping Day help small businesses? I am not sure we will have hard proof of it one way or the other, anytime soon.

    It’s hard to tell the exact dollar benefits for small businesses. Large corporations report their sales for a variety of reasons — not the least of which is that some companies are public and so report their numbers for analysts and legal reasons. It’s much harder to get data for a large group of small businesses. I think we’re reduced to looking at blogs and case studies after the fact – to see if any retailers report successes.

    Or we’ll see the impact indirectly next year, if this thing grows in 2012.

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