Consider the Costs
But did Free Shipping Day bring more profit to small businesses? There are many factors to consider in determining profit, as Donald McMichael (@DonaldMcMichael) pointed out, noting this article at Entrepreneur about the pros and cons of free shipping. The obvious is shipping costs. If you’re shipping a piece of furniture, your cost will be greater than if you’re shipping a towel.
Still many small businesses participate in Free Shipping Day to get new customers.
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