NEW YORK, NY (Press Release – December 6, 2011) – Paltalk, the leading real-time, video-based community with over 70 million downloads, announced today that they have acquired Easy To Send, an innovator in small business email and digital marketing.
Easy To Send was launched as an affordable and accessible email marketing management tool geared for the small and medium sized business market. It offers a platform to source graphic designers in its Creative Marketplace as well as the opportunity to join its Easy Ad Network, a program allowing users to generate ad revenue through self-generated emails and integrated content management.
The acquisition will leverage and expand Paltalk’s capabilities to grow its more than 11 million person membership through the compatibility of Easy To Send’s digital marketing platform, as well as help generate additional advertising revenue for both parties. The move will also welcome CEO and Founder of Easy To Send, Alan Laifer to the Paltalk family. Laifer is no stranger to the industry as he was also the founder and CEO of Datran Media, one of the largest and leading digital marketing technology companies today.
“We are excited about this acquisition and believe Easy To Send will contribute to our global network portfolio, making it even stronger,” said Jason Katz, CEO, Paltalk. “Easy To Send will provide our loyal customers with yet another platform and reach new audiences within the marketplace.”
“Easy To Send combined with Paltalk’s resources will allow us to grow our user base even faster than it has already grown since our public launch this past June,” said Alan Laifer, CEO and Founder of Easy To Send. “We look forward to all the great synergies that will arise from merging our technologies.”
Paltalk is the premier provider of software and technology for real-time, rich media, interactive social networking. The Paltalk platform powers the largest collection of video-based communities and has continued to grow since it was launched in 1998. Paltalk now boasts millions of active members with nearly 100,000 people simultaneously chatting in rooms engaged in lively dialogues, meeting new friends, singing karaoke and attending family reunions.
Paltalk has a long history of technical innovation. Paltalk owns 13 patents that cover core technology related to multiplayer online video games and video conferencing. Paltalk supports IM pals on Facebook, Google Talk, MSN, AOL, Yahoo, and ICQ and is available as a free download. For more information, please visit: http://www.paltalk.com.
About Easy To Send
Easy To Send is an affordable and accessible email marketing management tool geared for the small and medium sized business market. Easy To Send offers a platform to source graphic designers in its Creative Marketplace as well as the opportunity to join its Easy Ad Network, allowing users to generate ad revenue through their self-generated emails. J. Moore Partners was the exclusive financial advisor to Easy To Send. For more information, please visit: http://www.easytosend.com/.