It’s Only a Case of Viral Marketing

Viral marketing is apparently the holy grail of advertising now. Post a video of something funny, awkward or hopefully both, and hope that you’re the next big Internet sensation.

Still, you’d think people in advertising would be able to craft a term a little more friendly than “viral.” It sounds like something that’s going to keep you on the couch with some chicken soup for a good week.

And it’s that observation that led to this cartoon.