Line2 Reports Texting Is Becoming An Important Tool For Business, Not Just Personal Use



small business

San Francisco, CA (Press Release – January 4, 2012) – Line2 recently surveyed its customers who use texting for business purposes, and found that 33% now text each other to get quick answers to simple questions, instead of sending an email or picking up the phone.

Peter Sisson, CEO of Line2, said, “Voice calls remain important for detailed business conversations, but for quick answers people just can’t be bothered with a phone call; the greeting, the small talk, the chit chat. Texting allows the sender to deliver ‘the meat’ of the message quickly and get a speedy response. Our customers report they use text mostly for simple questions, logistics and meeting arrangements.”

Line2 is the only business-grade mobile VoIP solution that offers unlimited texting, making it ideal for businesses employing workers from younger generations.

Text messaging is going to play a stronger role in business as younger folks join the ranks of the workforce. A study by the Pew Research Center’s Internet & American Life Project found that teens make and receive far fewer phone calls than text messages. Half the teens surveyed sent a minimum of 50 text messages a day. Sisson uncovered the rationale behind the preference for text use over phone calls: while recently addressing students at Cornell University about user experience and entrepreneurship, Sisson learned that most students consider voice calling intrusive. “It’s like showing up at someone’s front door unannounced,” said Sisson.

Still, voice remains an important medium, particularly for sensitive calls, detailed discussions, or emotional connection. Line2 offers both voice and text, supporting the communication needs of mobile business professionals and consumers, however they wish to communicate.

About Line2

Line2 is solving communication problems one app at a time. The company, headquartered in San Francisco, creates innovative communications services for professionals, with high-end features and world-class live customer support. Its flagship product, Line2, adds a second line to your smartphone to seamlessly manage “second selves” (multiple profiles such as work and personal lives) on one device. Its groundbreaking Line2 for iPad turns the tablet into a full-featured desktop phone.

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