Engagement From Scratch is the new crowd-sourced book led by Danny Iny of Montreal, Canada and co-founder of Firepole Marketing. \u00a0 The subtitle describes it: \u00a0How Super-Community Builders Create a Loyal Audience and How You Can Do the Same. The book is a collection of essays from 30 people who are active online and who have experience building communities, along with a foreword by CC Chapman, author of Content Rules. \u00a0Contributors include Brian Clark, Natalie Sisson, Evan Carmichael, Kristi Hines, Derek Halpern and Ana Hoffman -- to name a few. \u00a0"Yours Truly" (me, Anita Campbell) is also a contributor, so you can expect this review to be a bit biased. :) What's Inside The contributions range from big picture strategic ... to detailed and tactical. \u00a0The contributors represent communities \u00a0numbering in the millions, to those that are compact and relatively new. The types of communities include: blogs paid membership communities forums and discussion boards email mailing-list communities communities built on social media platforms such as Twitter, Google+ and Facebook communities that are multi-faceted and loosely defined -- they fluidly cross over from blogs to Twitter to Google+ to Facebook, and back again. Each essay has the contributor explaining his or her own experiences. \u00a0Each speaks with a "been there, done that" authenticity. \u00a0The contributions are thoughtful and\u00a0analytical. \u00a0Most are\u00a0written in the first person to describe the contributors' own experiences of what worked ... and what didn't work. \u00a0Where else can you get so much expertise in a single package? There's also Danny Iny's (@DannyIny on Twitter) own story. \u00a0He writes about building Firepole Marketing, and the painful realities of their first big promotion of marketing services. \u00a0They ran a huge contest as a promotion -- and in the end got zero buyers. \u00a0He faced up to why the promotion failed -- the company had no community to tap into. \u00a0As he writes, \u00a0"A loyal and strong audience is much more than a bunch of readers -- its a living and breathing entity that ties real people together. \u00a0In other words, it's a community." When you buy the book, you also get a link to a website with access to a template for requesting guest blog opportunities, \u00a0checklists and infographics about community building. An Example of Two Trends There are two trends in book publishing that we've seen emerge recently, and both are reflected here: Sponsors: \u00a0Like an increasing number of self-published books these days, Engagement From Scratch has sponsors. \u00a0In this case they are Photos.com, WebFaction hosting, and Firepole Marketing. \u00a0At the back of the book are special offers from them. Proceeds to Charity: \u00a0Giving a portion of proceeds to charity is age old, but we're seeing this occur with more frequency among books by entrepreneurs. \u00a0It's part of the larger "social entrepreneurship" trend. \u00a0In this case, 50% of profits will go to the Network for Teaching Entrepreneurship. What I Liked Best About Engagement From Scratch I like the fact that the book is set up as a series of individual essays. \u00a0You get to hear from a wide variety of \u00a0people. \u00a0Each has different experiences building different types of communities. Each essay reads as a stand-alone piece. \u00a0That means you can pick up the book and read one essay, set it down, and come back to it a few days later and read another essay -- without missing anything. Of course, the "separate essay" structure of the book may be disconcerting to some. \u00a0Each contributor has his or her own voice and writing style. \u00a0And while there are common themes that the contributors universally agree upon, there are also some points, especially tactics, that may seem contradictory from one essay to the next. \u00a0I am not bothered by that, because there's always more than one way to do things. \u00a0I like a variety of input. Here's an analogy to maps and directions: \u00a0Engagement From Scratch is not one set of directions for you to follow to get from point A to point B. \u00a0Rather, think of it as a map that shows multiple routes you can take to get to the same destination. \u00a0You get to pick which roads and highways to follow. Who This Book is For It's ideal for entrepreneurs starting literally from scratch to build communities. \u00a0While you may have a dream and good natural instincts, your dream will be easier to achieve if you can tap into others' ideas and how-to tips. \u00a0Even if you're on a tiny bootstrapped budget, you will find plenty of insights that don't cost much other than your time. This book is also useful for those in small businesses that run existing online communities. \u00a0No matter how thriving your community, there's always something to improve. Finally, Engagement From Scratch will also be valuable to marketers and executives in a large company tasked with building a community for your company. Bonus: \u00a0Danny Iny has made the book available to download at the Engagement From Scratch website. \u00a0Download Engagement From Scratch.