If you’re in small business, be prepared to communicate. It’s an important part of what small businesses do. The same thing goes for those who lead them. Here are some tips and tools to help you better master communication for your small business.
Why you must spend time face to face. Technology is great. It connects us in ways never possible before. But there are limitations to what technology can do when building important business relationships. Here’s why. Jennifer Warawa
It’s lonely at the top. But it doesn’t have to be. Here are 10 ways many business leaders avoid loneliness and isolation. As a small business owner you may sometimes feel isolated too. How do you work to avoid those feelings. Startup Professionals Musings
The State of Business
Big companies want to handle your IT. There was a time when IT services for small businesses and startups were handled by smaller firms as well. No longer. Here is why big business wants a piece in serving your IT needs. WSJ
What Washington is telling small business. Small businesses and entrepreneurs did feature in the President’s State of the Union Address. But what is big government really telling small businesses about where they fit in? Entrepreneur
Blogging & Engagement
Why blogging is your business. No better paradigm of business communications exists today than the small business blog. Personal and focused, it is at the same time representative of your brand. But it may turn out your blog is even a bigger part of your business than you thought. Noobpreneur
The importance of engagement. Is your small business engaging with customers, clients and the public in the way that it should? What tools and approaches can you use to reach the necessary engagement with your customers? Famous Bloggers
Marketing & Sales
The problems with converting leads. Your marketing is a form of communication, but what is really important to consider, when deciding if that communication is effective, is to look at whether your audience is turning into customers. Dawn Westerberg Consulting
Best gear for podcasting. Podcaster Ileane Smith shows you her personal choice for equipment to use in your own efforts and explains a bit more about why podcasting is so critical to communication in small business today. Basic Blog Tips
It’s still about the people. No matter how small business communications is done, it’s still a very human interaction. Technology and techniques aside, what will really make you better at marketing and selling is to better understand your customer? B2B Marketing Smarts
Do you know your audience? No, it’s not a silly question! Do you? Because all of the above won’t help you much if you don’t. Here’s why you’ll need to consider the people you’re addressing first before finding success. Respectfully Disobedient
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The most frustrating parts of blogging for business owners is the time spent trying to figure out what to write and the time spent actually writing it. If you need help figuring out what to write, we’ve got a free outlining tool. If you need help writing, my suggestion is to podcast instead and have the podcast transcribed and edited into a coherent blog post. When you podcast, be sure to use a side-kick or buddy to interview you. That way you don’t have to write a speech…because if you have to write a speech you might as well write the damn post.
Communication is indeed the key. Communication forms in a way the personality of one’s blog.
I specifically keep track of my visitors, sometimes using a live traffic feed, in order to know what are they looking for, where are they coming from, what pages are they landing on, and then trying to improve those pages in accordance with their requirements.