If a picture is worth a thousand words, than an infographic is practically it’s own book! Marketers and brands alike have been turning to infographics pretty heavily over the past 18 months to help them turn their data into a compelling story that they can use to inform and sway consumers. And who can blame them? Sometimes seeing it can help drive home a point far faster than simply writing about it. I thought today we’d change things up a bit and instead of using words and paragraphs to comment on the state of small businesses, we’d take a lot at some popular local search infographics and see what insights they have for us.
Below are a handful of my favorite infographics for small business owners to check out. They share a lot of great data, takeaways, and visualize the data we sometimes have a difficult time trying to wrap our head around.
For a service as young as Google Places, it sure has gone through a lot of iterations over the past few months. In fact, David Mihm, the wonder boy of local search, felt like there had been SO many changes since April of 2011 that he wanted to see whether he was losing his mind or if Google really had kicked its Google Places product into overdrive. The result of his wondering is this killer infographic documenting the brief (but busy) history of Google Places. If it was a Places announcement, initiative, interface update or even an algorithmic change, you’ll find it noted in the above graphic. Small business owners will want to give this one a look to remind them of everything that’s happened and even introduce themselves to some updates they may have missed. And if you have missed some, we certainly can’t blame you.
If you want to go really crazy, there’s even an interactive version that lets you toggle things based on feature releases, SERP/interface changes, etc. Check it out!
2. Web Equity: Owning Your Local Search Presence
This infographic was created by local search expert Mike Blumenthal and I think it’s arguably the most useful infographic available for small business owners. It’s an incredible resource and something all of us could benefit from printing out and tacking up next to our computer. Mike’s infographic details the elements that go into really owning your Web presence online, breaks down all the terms, and gives SMBs a clear action plan for how any SMB can own the SERPs. I somehow get a “thank you” in the footer, but this is all Mike’s brilliance.
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.
This infographic was created by the folks over at MDG and does a great job showing the evolution of local search and what that means in terms of the actions of local consumers and local search revenue. If you’re looking to build a local search campaign, this infographic offers numbers and behavioral data to help you see not only how lucrative it is to build your search presence, but some of the untapped areas that you may not have thought to optimize for.
Infographic by MDG Advertising
SoMoLo was identified as one of the hot Internet marketing trends for 2012 and this infographic depicts how current technology trends are creating a new breed of shopper, one that uses different tools, and shows different behaviors and expectations. SoMoLo shoppers know how to use social media and apps to complement their shopping needs. First this infographic created by Commerce in Motion gets you up to date on the trend, and then it provides some tips for how to use it to your advantage.
5. BizSugar Asks: What’s Your Startup Style?
Okay, this one falls a little more squarely on the just-for-fun side of things. 😉 BizSugar, the business networking sister-site of SmallBizTrends, put together this infographic to help SMBs and entrepreneurs identifying their “start up style”, while also paying homage to the 110 million people who were in the process of starting a business a few years ago. In this one you get to learn a little bit about the people who call themselves “entrepreneurs” and then determine which style matches your own
To learn more about entrepreneur statistics and trends, visit BizSugar.com.
Those are some of my favorite small business-inspired infographics. Has your company made one? Is there one that you always point people to? Drop it in the comments.