Last week I offered up 10 social media resolutions every SMB should adopt in 2012. But that may not have been fair. Because the truth is not every company is suited to engage in social media and even those that are may not necessarily be ready to do so. In fact, some companies would fare better to run like hell from social media than use 2012 to join the conversation. Do you know which side you fall on? If you\u2019re not sure, don\u2019t worry, you\u2019re not alone. To help you figure it out, below is a short checklist with questions to determine whether your small business is social media-ready or if you\u00a0still have some work to do before sending out that first company tweet. 1. Do you have a clear reason for being in social media?: One of the biggest business mistakes you can make is to do something just because you think you\u2019re supposed to. And by\u00a0now, you\u2019ve probably heard a lot about social media and the positive effect it\u2019s had on other people\u2019s businesses. But that doesn\u2019t mean you should give it a shot. Not necessarily. Before you spend time in social media, ask yourself: What are you hoping to get from your participation? What business goals will you be able to achieve through social media? How will social media aid lead generation? If you don\u2019t know, then you should spend time figuring it out, not entering the space. Because if increased engagement in social media isn\u2019t going to help your business, then it\u2019s a waste of your time. And if you don\u2019t know what your end goal is, you won\u2019t know if you\u2019re any closer to reaching it. 2. Do you know which social media sites are for you?: You know what you\u2019re looking to get from social media and still think it\u2019s a great fit. Fantastic. But what does that mean in\u00a0terms of where you should be spending your time? What social media sites are best for your specific purpose? Once you know what your goal is for your participation, identify the best social network for your business, the site that is most geared toward helping you accomplish your goals. You may also want to check your analytics to see which social media sites are already sending you traffic, if you\u2019re not sure. Because while social media is great, not every site is going to speak to your audience, not even the hottest site of the moment. You want to hone in on the site(s) that will. 3. Do you have the resources to continue the investment?: Okay, you know \u201cwhy\u201d, you know \u201cwhere\u201d and now it\u2019s time to ask yourself \u201chow long\u201d. How long are you willing to commit resources to being a part of social media? Can you pay someone to blog, tweet and Facebook for you? If not, can you commit to doing it yourself on top of all your other activities? If you\u2019re not and you\u2019re thinking this is something you can do for a few weeks before backing out of it, stop now. Social media is an ongoing process. If you\u2019re not going to stick with it, don\u2019t waste time starting it. 4. Have you carved out a social pipeline?: What are you going to do with the information gleaned from social media? If someone approaches you about a customer service issue or makes a recommendation for a new product or feature, do you have a process for how you\u2019ll quickly get that information to the right person on your team so it can be used? Before you enter social media, create that workflow or pipeline for how you\u2019ll disseminate social media information internally. It will help ensure that you\u2019re getting the most value possible from your social media investment. 5. Is there a social media plan on record?: When jumping in the water, make sure you grab the life vest known as your social media policy! Your social media policy is an internal document that helps a business to navigate the social media waters. It breaks down rules for engagement, how to handle common occurrences, what you\u2019ll do when negative mentions appear, how to start conversations, how to use the different networks, etc. It\u2019s vital to the success of any campaign and I wouldn\u2019t recommend any business enter social media without it. 6. Can you measure it?: Remember, social media is a tool, it\u2019s not a destination. You want to measure your use of social media just like you would measure anything else you\u2019re doing as part of your marketing efforts. Based on your initial goal for social media the metrics you use to judge success may differ from others, and that\u2019s okay. You may choose to track Facebook Likes, ReTweets, change in sentiment, number of mentions, engagement, etc. What\u2019s important is that you\u2019ve decided which metrics are important to your business and that you\u2019re using social media tools to help measure them. Just because you keep hearing about social media doesn\u2019t mean you\u2019re ready to jump in.