Venlo, The Netherlands (Press Release – January 9, 2012) – Vistaprint N.V. (Nasdaq: VPRT), a leading online provider of professional marketing products and services to micro businesses and the home, today announced another innovation milestone in the embroidery industry; the ability to fully upload an image or logo online and have it automatically render into a fully stitched pattern.
This news follows the successful launch of the company’s embroidered product line in February 2011, when Vistaprint first offered customers online tools to design and order embroidered apparel products without paying set up or minimum purchase fees. Vistaprint’s embroidered product line offers customers the option of receiving their products in as few as three business days, which is much faster than industry standards for delivery of embroidered products, which can often take weeks to produce.
Small and micro businesses can now navigate to Vistaprint.com and upload an existing logo or image on the site. It will then automatically render into a detailed stitch pattern on screen within seconds. From there customers can review the pattern and have it stitched to apparel products like polo shirts, hooded sweatshirts and hats, to help convey a professional look and feel for their business.
“Vistaprint is known for cutting edge technology and for good reason. When we initially acquired SoftSight in 2009, one of the key factors was its innovation around image uploads and stitch pattern rendering online,” said Vistaprint Chief Operating Officer Wendy Cebula. “Competitors in the industry don’t have this technology and it truly sets Vistaprint apart. No other company gives its customers the ability to truly customize a product themselves using online design tools, and order as few as one without having to pay set-up or minimum purchase fees.”
Vistaprint customers can use any of their previously uploaded images or logos for embroidery or they can upload a new image or logo and pay a one-time upload fee, which will allow the image or logo to be stored in the customer’s account indefinitely for future product orders. Vistaprint has also added dozens of new design options across a variety of verticals that micro businesses can utilize to fit their business needs, without the aid of a graphic designer.
Vistaprint offers customers convenience by providing products they can hold confidence in. Additional products include high-quality and low-cost printed products such as business cards, postcards, and moving announcements; promotional apparel including custom hats and T-shirts; and marketing services such as websites, copywriting, email marketing, design, and postcard mailing.