Fonality Study: Broader Adoption of Cloud-Based Technology Among Small & Mid-Size Businesses





DALLAS (Press Release – January 24, 2012) – Fonality, North America’s fastest growing business communications company, today released the results of a comprehensive survey conducted by Webtorials, which measured 2012 communications goals and challenges for small and mid-size businesses (SMBs). The “2012 Small and Medium-Sized Business Communications Plans and Priorities State-of-the-Market Report” revealed a 14 percent increase in the sector’s understanding of cloud-based service options from last year. However, optimizing the total cost of operations (TCO) still remains the top priority for SMBs.

“As awareness about the benefits of cloud solutions gains momentum, these findings suggest that SMBs are beginning to connect the cost-saving potential of these services to their overall mission of reducing expenditures and minimizing TCO,” said Fonality CEO David Scult. “While controlling costs by investing in new technology seems contradictory, cloud-based communications tools, in particular, can be leveraged to drive competitive differentiation and maximize operational expenses. As a result, this technology can help spur growth through enhanced productivity and efficiency.”

Key findings of the study include:

· Containing cost and reducing TCO remains the primary goal for SMBs in 2012
· Education about the capabilities of cloud-based technology has significantly increased and is perceived as a “great equalizer” against larger competitors
· Flexibility and mobility with communications solutions are gaining importance with almost one quarter of respondents
· Need to provide access to communications solutions for remote employees, cited by 85 percent of respondents

“It is encouraging to see that SMBs are taking the initiative to learn more about cloud-based services,” said Steve Taylor, editor-in-chief and publisher for Webtorials. “This is a needed first step for SMBs to realize the tools and solutions available to achieve the goals they stated as unattainable.”

To access the complete “2012 Small and Medium-Sized Business Communications Plans and Priorities State-of-the-Market Report,” visit http://www.webtorials.com/content/2012/01/2012-smb-plans.html.

With system-agnostic solutions designed specifically to meet the individual communications needs of SMBs, Fonality offers VoIP, UC and contact center desktop and mobile solutions that are simple to use, easy to manage and affordable to deploy. The company’s cloud-based model provides the same services of traditional IP systems without costly hardware, infrastructure or lengthy implementation cycles. Total cost of ownership is dramatically reduced by 50 percent, or more, while users enjoy access to powerful communications services usually reserved for the largest of companies. To learn more, visit www.fonality.com/cloud-communication-video/.

About Fonality

Fonality is North America’s fastest growing business communications company and a leading provider of cloud-based VoIP and Unified Communications solutions for small and mid-size businesses. With a unique software model approach, Fonality provides all the features of legacy providers without the cost or complexity. Founded in 2004, Fonality has delivered more than 3 billion phone calls across the cloud while enabling more than 1 million users of open-standard based communications software. Investors include Intel Capital, Draper Fisher Jurvetson and Azure Capital Partners. Visit www.fonality.com for more information or call 877-FONALITY.

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