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Getting Your Invention To Market

The ingenuity of inventors never ceases to amaze me. Whether it’s Post It notes, zippers or velcro, our lives have been greatly influenced by inventors and their inventions. But how does a modern inventor get their product to market? There are several ways.

Invention Market

Market Via Your Own Website

For the inventor who wants to keep as much of the profits as possible, selling direct is the way to go. However, selling on your own website can be hard. Here is a sample of all the things you’ll encounter:

As you can see, this can be a bit overwhelming. However, there are ways to simplify the process.

Sell Through A Platform

There are a lot of different platforms out there and they vary in how they work and the level of control you have. Craigslist and eBay are very simple ways to list a product and make sales. If you want more of a “store” you can go with a site like Etsy or Cafepress that gives you control over the layout and styling. Whichever platform you choose you can usually avoid the hassle of setting up your own website and they will usually have a built-in payment system.

The downside to these options is that you still need to drive traffic to your listings or store. If you’re not particularly marketing minded, this can still seem overwhelming. So what’s even easier?

License Your Invention

The easiest way to get your invention to market is to license it to an existing company. They’ll handle production, sales and fulfillment and give you a percentage of each sale. While licensing deals can be structured many ways, the inventor usually keeps the patents and rights to the invention. So how does one get a licensing deal? There are a few methods:

Invention Photo [4] via Shutterstock