That one company mentioned? It happens to be mine. Early on, much wasn’t being spent on marketing simply because the funds weren’t available. Some dabbling was done with the usual suspects: the Yellow Pages, online ads, etc. None seemed to do more to build my brand online. So now, five years later, surprisingly nothing is being invested in marketing yet enough was earned to profit and expand. Intrigued? Read on.
I’m a big proponent of social media, blogging and networking. To be honest, my business has an unfair advantage in using these tools since it’s a marketing firm that ultimately provides these services to others. Churning out blog posts or social media updates comes naturally. However, not all small business owners may have the same ease with the keyboard or the time to do it themselves.
There aren’t hundreds of clients coming from Twitter or Facebook. Occasionally someone will pop up and ask about a service. A few people have stumbled across blogs and made contact. So you see, it’s not a clear cut A to B path that gets new business. It’s more about branding and building your presence online.
Projects are bid on through Elance and Guru and some proposals might not stand out more than others. But you see, it’s really about what people find when looking at blog posts and the other 4 million results that appear when Googling your name. Potential clients can read blogs to get a sense of your writing style as well as where you stand. They can find social media posts that share links to great articles. And in my case, they can also find a few answers on Quora and Focus.
In short: Potential clients can get a degree of confidence by looking at what you’ve done online.
So you see, you don’t need to spend a lot of money to get marketing results. Become known for what you do and make sure that when people search for keywords in your industry – your business appears. Social media and blogging work; just ask the hundreds of companies who use it daily to brand themselves.
Take the time to figure out what works for you and your company, regardless of how little it costs – and run with it.
Zero Dollars Photo via Shutterstock