National Retail Federation Announces “This is Retail” Video Contest

New York (Press Release – January 16, 2012) – As part of its multi-faceted Retail Means Jobs campaign aimed at raising awareness of the retail industry’s significant economic impact, National Retail Federation President and CEO Matthew Shay today announced a nationwide video contest entitled, “This is Retail,” to demonstrate the multitude of career choices and employment opportunities within America’s robust retail industry, which supports one in four American jobs.

“We’re on a hunt to find the best retail stories in America – from marketing geniuses to customer service superstars to small business owners, who are the fabric of every local community,” said NRF President and CEO Matthew Shay. “NRF’s This is Retail contest will put a face on an industry that is seamlessly woven into the fabric of America and influences every aspect of our life and culture – from commerce and fashion to real estate and public policy.”

To participate in the contest, retail employees or business owners will submit a two-minute video sharing their retail story – highlighting how their company positively impacts shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy – and compete to win up to $25,000. The campaign intends to show the staying power of retail to decision makers in Washington and on Wall Street – illustrating the importance of retail to the U.S. economy and demonstrating the depth and breadth of careers in the industry.

NRF will accept video submissions from March 5-16. After a panel of retail executives narrows the videos down to twenty, finalists will be prominently featured on and winners will be chosen based on votes. Winners will be announced during NRF’s Washington Leadership Conference in May. The first place winner will receive $25,000, second place will receive $15,000, and third place will receive $10,000.

For more information on the “This is Retail” video contest, visit retailmeansjobs.contest.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation.

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