Social media is a tremendous investment in time, but so critical to most small businesses today. There’s no question you need social media for your marketing, branding and PR efforts. But what is the best way to get the most out of social media for your venture?
Boosting Your Social IQ
The time suck of social media. We all know the value of social media for small business. This said, learning about social media has become a real time suck for many small business owners, especially the learning curve required to gain skill and a competitive advantage in this new field of marketing. Here are some tips to help. The Sales Lion
Creating engagement on your blog. Writing posts isn’t enough, of course. You’ll need to create engagement and community to make your small business stand out, attract fans and eventually customers. If you had trouble building your blog in the past, see these suggestions for improvements. Small Business Trends
Thoughts On Social Media Marketing
Has social media helped your business? An online poll is collecting the answer one vote at a time from small business owners just like you. Have you shared your thoughts? Participate in this measure of small business owners’ experiences with social media success, then check the results. WSJ
Creating brand evangelism. Social media is about much more than “likes” and “clicks.” It’s about finding customers crazy for your brand who want to tell the world about you, your products and services. Here’s how to take your social media presence to a whole new level. Fast Company
Following the Pinterest Revolution
Pinterest: The next big thing? In case you’re wondering, the time has come! Time for all self-respecting social media gurus to fawn over the latest social media business tool you must be using. Forsake all others and follow! ReadWriteWeb
Social media hijinx. Not everyone goes crazy for the latest technological trend. This business blogger has even thought of a creative project that “pokes gentle fun” of a social media site he hasn’t yet found a use for. Want to join in? Darren Barefoot
Linking To A Brave New World
Not your average social media links. This collection of curated content comes to you from a top copywriter. We hope you find it useful, entertaining, inspiring, and unique. Now, those are great adjectives that should describe your content too, right? Copyblogger
How much are your followers really worth? As much as $42,500, or $2.50 a month for every follower in the case of one man’s Twitter account. Before you sell your social media following short, consider the dollar value some people put on this important fan base. CNN Tech
Tracking SEO and App Innovation
Don’t forget about SEO. If you think social media negates your need for good Search Engine Optimization strategy, think again. SEO is still very much alive and very important to your online business, even in the age of social networking. Brick Marketing Blog
Facebook apps for fan building. Creating fans on any social media platform remains essential for your small business, but here are some tips to help you improve communications with your fans on what may remain the most critical social network of them all. MyBeak Social Media
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It’s a good starting point, but I think as long as people are posting meaningful content across their social networks that identifies them accurately as a brand, they’re moving in the right direction. Brand understanding is part of the problem with most small businesses.
Social media in general is a time suck, and for small businesses just starting out, it’s doubly so. Liked The Sales Lion post.
Thanks for referencing my article about blogging! Social Media is an essential media for any serious professional. Finding ways to integrate it, use and leverage it can make or break the success of business. Make the time or hire someone to help you. Don’t ignore it and complain about it cause that will not change it’s significance.
Excellent point, Deborah. You can’t afford to ignore social media, but the time is a hurdle for small businesses to overcome.
It’s incredibly important for a small business to define a few clear goals relative to using social media. Too many businesses just start aimlessly using social media without a plan.
Once you have a plan, determine what success looks like and, most importantly, how you’ll measure the success of your efforts.
Feedback is critical and without it, you greatly increase the risk of creating another “time suck” that is detrimental to your business.
BizBrag makes it pretty easy to maintain a social presence without spending too much time and effort. It’s definitely worth a try.