Small Business Trends covered a number of sessions from the Affiliate Management Days conference, which ran from March 8th through March 9th, 2012, in a nine article series of live coverage and recaps that featured information and advice on affiliate programs. The AM Days conference assisted merchants in learning how to make their affiliate programs more successful.
Additional live coverage was also being broadcast from other sources in the blogosphere and in continuation of my previous compilation of blog posts about day one sessions, I’d like to bring you a list of blog coverage from day two of the conference:
- “Newest Adware and Affiliate Marketing Abuses” featuring speaker Ben Edelman, Assistant Professor, Harvard Business School (by Small Business Trends)
- “Preventing Affiliate Fraud – An Interview with Ben Edelman” featuring speaker Ben Edelman, Assistant Professor, Harvard Business School (by HasOffers)
- “What the Experts are Saying About Your Program” featuring multiple day two speakers (by BlueGlobalMedia)
- “Branding and Performance Marketing” featuring speaker Rebecca Madigan, Executive Director, Performance Marketing Association (by HasOffers)
- “What’s New at the Performance Marketing Association” interview with Rebecca Madigan, Executive Director, Performance Marketing Association (by HasOffers)
- “Trends and Metrics” featuring speaker Jared Saunders, Affiliate Program Manager, Jenson USA (by AffiliateManagementDays)
- “What Affiliate Program Trends and Metrics Should You Monitor?” featuring speaker Jared Saunders, Affiliate Program Manager, Jenson USA (by HasOffers)
- “How to Effectively Reach & Engage Bloggers” featuring speaker Jenny Williams, Merchant Manager, Skimlinks (by SarahBundy.com)
- “Maximize Your Affiliate ROI with Checkout Optimization” featuring speaker Linda Bustos, Director of Ecommerce Research, Elastic Path Software (by AffiliateManagementDays)
- “Seven Steps to Going Global” featuring speaker Chris Bishop, Founder & Managing Director, 7thingsmedia (by HasOffers)
- “Optimizing the Customer Experience” featuring speaker Lena Siara Huang of JC Penney (by AffiliateManagementDays.com)
- “Marketing for Mobile Apps” featuring speaker Peter Hamilton, Partner & CMO, HasOffers (by Small Business Trends)
- “Leveraging Online Video for Affiliate Programs” featuring speaker John Greathouse, Partner, Rincon Venture Partners (by SarahBundy.com)
- “Panel: Inside the Mind of a Super Affiliate” featuring speakers Tony Pantano of IMWave, Kim Rowley of KIMarketing, and Kiva Kumar of TheFind (by AffiliateManagementDays)
- “The Science of Influence And Persuasion” featuring speaker John Greathouse, Partner, Rincon Venture Partners (by Small Business Trends)
The next U.S. Affiliate Management Days conference is coming in October of 2012. If you haven’t yet expressed your preference on the location of this event, please do so by participating in the poll here to help us understand what would work best for you.
