Palo Alto, CA (Press Release – March 6, 2012) – Fanplayr Inc., today announced the launch of Fanplayr Social Coupon & Offers, a new social coupon and offers marketing platform built to better reach, influence and monetize the social consumer across email, web, mobile and social marketing.
According to Simon Yencken, Fanplayr’s CEO and Founder, “Fanplayr is the first to solve today’s number one marketing problem faced by SMBs, major brands and Internet retailers: How to reach, influence and monetize the new social consumer. Just this month Nike, P&G and Ogilvy & Mather each announced major realignments to their marketing and advertising strategies capitalizing on converging consumer trends across social media, gaming, mobile and interactive market spaces, which is exactly where Fanplayr sits.”
Now, Fanplayr is first to apply social and mobile game mechanics to the multi-billion-dollar coupon and offers marketing industry that is led by Groupon, Living Social and Coupons.com. Fanplayr makes it easy for SMBs, brands and Internet retailers to extend Facebook’s social fabric and game mechanics across these other important marketing platforms:
· Email Newsletters
· Web Pages and Microsites
· Ecommerce Product Pages
· Mobile Pages
· Facebook Pages
· Digital Ads
“Social gaming has rapidly grown into one of the most pervasive forms of online entertainment and interaction, and incentive programs such as coupons and offers that can tap into this trend are capturing the attention of marketers and consumers. The combination of social context, engaging interactivity, viral distribution and actionable metrics is a powerful formula for sales promotion,” said Andrew Frank, Research VP for Gartner responsible for covering marketing and advertising technology trends.
Some of the innovations that Fanplayr brings to Coupon & Offers Marketing include:
1. Multi-channel offer and social coupon distribution & promotion
2. First to enable variable coupons & offers
3. Self Service Coupon and Offer Set-up Wizard, Dashboard & Analytics
4. Low-cost Coupon and Offer A/B Performance Testing & Analytics*
5. Social game mechanics applied to Coupons & Offers
6. Facebook Social Graph Integration for Coupons & Offers
7. No IT Required in most cases
Unlike other social coupon or deal providers like Coupons.com, Groupon, or Wildfire, the Fanplayr Social Coupon & Offers platform is designed to be quickly added to traditional coupon, deal marketing and social media marketing programs. This improves the overall effectiveness, ROI and measurement capabilities of any digital marketing effort.
*The A/B testing insight can also be used to evaluate traditional marketing offers, potentially saving companies tremendously on their print marketing spend as well.
“Fanplayr has turned out to be a very effective tool for building my social consumer email list and converting engagement into sales. It’s a snap to set up and offers great visibility into campaign performance with intuitive, real-time analytics. After running my first campaign , I’m very pleased and am looking forward to expanding FanPlayr’s use,” said David Lubinsky, VP of Marketing for Orb.
Availability and Pricing
The Fanplayr Social Coupon & Offers game marketing platform is available immediately at www.fanplayr.com. Fanplayr is offered as a self-service SaaS from $0 to $499 per month and as a managed service starting at $1000 per month. Agency pricing is also available upon request.
Fanplayr was founded in August 2010 by a group of entrepreneurs that have built multi-billion dollar data analytics and social marketing companies. The founders spent 2011 working with leading brands, marketers, agencies and ecommerce companies to build six new social commerce products that are designed to reach, influence and monetize the social consumer across traditional and social media channels. Through thousands of hours of product research and testing, Fanplayr was born. Fanplayr is the first company to apply social and mobile game mechanics to the multi-billion dollar coupon marketing and promotion industry. Fanplayr is a privately held company with headquarters in Palo Alto, California. More information is available at www.fanplayr.com