IRVINE, Calif. (Press Release – Feb. 29, 2012) – Local Corporation, a leading online local media company, today announced the launch of Exact Match Display for local businesses, powered by the company’s recently launched rich media platform, RAMP, by Rovion.
Exact Match Display is part of the company’s suite of digital media solutions for small and medium sized businesses (SMBs), and provides customizable rich-media-enabled ads that can be viewed online or via mobile devices. Each ad unit is produced within RAMP by the company’s team of experts and includes a business logo, phone number, images, and call to action message for specific cities and keywords, including keywords that best represent the relevant business category.
“Exact Match Display ads are powered by RAMP and fulfilled on our OCTANE360 platform. This represents another example of the integration of our recently acquired assets,” said Michael Sawtell, president and COO, Local Corporation. “Exact Match Display provides our SMB subscribers with high quality display ads, which can be distributed on Local.com, our network of more than 1,000 regional media publishers, or on third-party ad networks.”
In November 2011, the company launched RAMP, the first automated, cloud-based solution that enables the creation and publishing of original rich media ads for online and mobile environments including HTML5.
In October 2011, the company launched Exact Match local business solutions, which include various advertising and marketing products designed to help SMBs drive brand awareness, build consumer affinity and boost their ability to be found by consumers.
“While SMBs continue to embrace online advertising, many of them don’t have the budget or resources to develop and manage online ads themselves,” said Mark Wallin, vice president, product, Local Corporation. “With Exact Match Display, we’re providing sophisticated and highly targeted display ads for local businesses to build brand awareness and drive consumers who are searching for their local products and services online and via mobile devices.”
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of more than 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ or http://www.localcorporation.com. Local Corporation is a registered trade name of Local.com Corporation.