There are many things changing in small business marketing today: new partnerships between larger and smaller businesses and new marketing mediums like text messaging with which to contend. Here are some links on the latest to point the way.
Meditations for Startups
Big firms can point the way. If branding and marketing aren’t your company’s strong point, perhaps a mentor from big business can help. These companies found big time advisers eager to lend a hand. WSJ
New channels offer new opportunities. Take text messaging and the chance to reach a whole new audience with immediacy. If you need tips on how to wield this new marketing tool, here they are. Entrepreneur
Finding Your Center
Knowing what you do is key! Susan Oakes delivers a post on what should be the easiest question for any small business owner to answer. If you can’t answer it simply, make this the first step of your marketing journey. M4B Marketing
Not all e-mail marketing is created equal. If you have an e-mail marketing campaign that doesn’t seem to be working, sometimes a simple diagnostic can help. Check the list of simple mistakes. Pitney Bowes
Harnessing Positive Energy
Don’t be afraid to be yourself. When marketing your business, understand you cannot be all things to all people. Here’s how to let your true personal brand shine through. Marie Forleo
Communication opens doors. If you aren’t communicating with customers or clients, then all your efforts are in vain. How can you make any progress at all without rolling up your sleeves and giving it your best effort? Seth Godin’s Blog
Keep your focus in social media. Social media may be easy to use, but putting it to work effectively for your business takes time, imagination and focus. Consider some simple starting points. FixCourse
Don’t be a twit about Twitter. Used correctly, it can be a tremendous tool for your small business. How can you make the most of those 140 characters and how do you build the following needed? Saying It Social
Always have a unique voice. One of the best ways to do this these days is through your company blog. But the first step may be to be sure your blog has a distinctive style all its own. BusinessTips.ph
Create great customer experience. This is probably the tallest order your small business has to fill, but it might ultimately be the most important. How can you make sure you’re doing your best? Startup Professionals Musings
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