Success of your business these days requires the spreading of your message. There’s no need to share what you have to say with everyone. Just share it with the people who care. Here are some resources and ideas to get you started.
Being Heard
How far will your small business message spread? Ultimately, this is the key question when marketing a business, because the more your message spreads itself the less work you need to do to keep it alive. No matter what message you’re sending about your business, be sure you understand how to make it spread. Seth Godin’s Blog
When competition is a bad thing. Whether online or off, do you really stand a better chance trying to outdo your top competitors? Why not take a different approach? Carve out your own niche and stop worrying so much about the competition. Make sure your message stands alone. Monetized
Selling Your Message
How to ask for business. Of course, we all know the power of Facebook to share business messages. But how do we go about leveraging this powerful tool to get buyers for our products and services in the door. Selling your brand and your business on FB may not be as hard as you think. Entrepreneur
Is you customer loyalty program really helping? Believe it or not, some customer loyalty programs aren’t such a great thing. Then again, some of these programs can really work to increase purchases and to help you gain insight into your customers’ preferences. The big question is, what kind of customer loyalty program do you have and why? Fast Company
Reaping the Benefits
Commit yourself to gradual growth. The most important thing to understand about small business growth is that it requires ongoing effort. No matter whether your business is a simple Website or a complex product or service provider, success takes time and patience. Out of Your Rut
Spreading the word with marketing and sales. If you really want customers for your products and services, you’ll need to get marketing and sales working together. Do you have the right combination to get the job done? Partners in Excellence
Quality Content
Strategy as culture. To some degree, the culture you create when you start your business will define your message and how you communicate it. To build your company the right way from the beginning, here are some lessons you can take from one of the gold standards: Apple. Startup Professionals Musings
Tweeting your way to success. Yes, we all know the power of those 140 characters when it comes to sending your message virally. Here’s the thing though. Too many tweets on the same subject could seem annoying or worse yet, spammy. If this is something you wish to avoid, be sure to follow some simple techniques. Basic Blog Tips
Innovation
Spreading your message with video. If you doubt the power of online video to transform your small business’s message, doubt no more. Here’s a post with plenty of reasons you should be crafting a video for your business right now. Rossiter & Co.
Making your communications more Nimble. A new tool helps you unify your network and social communications all in one place. How would you use the power to unite everyone you want to talk to in one place? GrowMap
The success of your business depends on the power of your story, your message. Thanks for sharing the list of resources here. I wonder if you can come up with a roundup of resources targeted to real estate professionals who are into social media marketing as this area is not much explored.
Great roundup as usual.Thanks for including my post about Nimble. I FINALLY found the right tool for getting my contacts organized and making sure I don’t miss important engagements and follow up with potential clients.
How to ask for business is a great article! Great list 🙂